Master - Brand Strategy and Management
- 1 year
- Duration
- 20,100 EUR
- Price
- Nov 2025
- Start
- June 2025
- Deadline
- Master
- Degree
- Campus
- Format
- Milan / Italy
- Location
Program description
IED Milano offers a Master's Program in Brand Strategy and Management taught entirely in English. This program delves deeply into all aspects of brand management, communication, and strategy. It allows students to work closely with some of the most desirable worldwide firms on the market while receiving comprehensive training through a wide range of project-based learning opportunities that vary from year to year.
This course will teach you to analyze the world objectively, distilling your observations into original ideas. Participants in this course will have the opportunity to examine brand strategy, strategic planning, and digital strategy from multiple angles and propose novel, original solutions.
Your instructors throughout the Master's program are experienced business leaders who welcome the opportunity to engage in thought-provoking dialogue with their students and impart the knowledge they've gained while working for some of the world's most prestigious corporations and government institutions. Successfully demonstrating your analytical, strategic, and creative prowess in the workplace awaits you after graduation.
Program structure
ASSESSING THE LANDSCAPE
- Prework (Strategic Marketing)
- Application
BRAND STRATEGY
- Tools & Methodology and Strategic Platform
- Advanced Strategy
- Brand Principles
BRAND EXPRESSION
- Outside
- Inside
BRAND IMAGE
- Brand Communication
- Brand Reputation
CREATIVE THINKING WEEK
- Creative mindset
- Innovation
- Design thinking
BUSINESS FOR BRANDING
- Principles
- Business Development
BRAND APPLICATION PROJECT
PERSONAL BRANDING
- Career Consultancy
- Personal Skills and Tools
LEARNING ON THE SPOT
- Executive Week
- Brand Champions Day
- Luxury Week
THESIS PROJECT
Price
Fee for 1 year education is 20100.00 EUR for international students
Requirements for applicants
Entry requirements
The application can be sent by anyone who holds a First Level Academic Diploma, a BA Degree or other equivalent qualification (graduates of private schools at University level) or with an equivalent professional experience in the disciplinary area of the course.
Grad students may also participate, provided that they get their degree by the date of discussion of the Master’s Final Project.
Language requirements
To ensure course contents are fully understood, IED demands applicants a B2 level - Vantage or upper intermediate - Common European Framework of Reference for Languages - of the language in which the course is taught.
In order to demonstrate the required language proficiency, non-native speakers have to submit a language certificate or undergo a language test run by IED.
Admission and enrolment procedure
After you meet your Admission Advisor for an informative interview and check the entry and language requirements, you will be able to access your reserved area on the admission platform by using the credentials provided by your Advisor, and upload the following documents:
- updated CV;
- portfolio if requested;
- a letter of motivation in the language of the course;
- pre-enrollment form, available in the personal area;
- a copy of the Bachelor’s degree if available;
- transcripts of university exams;
- ID or passport;
- self-certification of residence;
- tax code.
Once you complete the upload of all the documents, you will be invited to a motivational interview aimed at deepening and evaluating the skills acquired during previous studies, the qualifications and marks obtained, any professional experience made, individual aptitudes and motivation to attend the course
About the university
Since 1966, we have been the largest Higher Education Network in the creative area to keep both a worldwide perspective and a strongly Italian cultural matrix.
Our educational strategy has evolved over time, but at its core remains the same: we mix theoretical study with hands-on experience and the expertise of working experts. One of the things we emphasize in our classes is always thinking ahead, in the here and now. We are a diverse, multidisciplinary institution that views design as a tool for social transformation.
Among the many international academic networks in which we participate are Cumulus, Elia, and WDO, just to name a few.
Campuses
In the 1970s and 1980s, we expanded to Rome (1973), Cagliari (1984), and Turin (1989) in Italy.
Beginning in 1994 with the Madrid campus and continuing on to Barcelona in 2002, Spain's modern era began in the 1990s.
The Group also spread internationally, establishing a presence in Sao Paulo, Brazil, in 2005, and then in Venice, Italy, in 2007, Florence, Italy, in 2009, and Como, Italy, in 2009, with the acquisition of the Aldo Galli Academy of Fine Arts. The Group expanded its footprint in Brazil in 2014 by renovating the Cassino da Urca and opening a campus in Rio de Janeiro; in 2020, the Group will expand its presence in Spain by purchasing the Centro Superior de Diseo Kunsthal in Bilbao.
Read more about IED Istituto Europeo di Design, Italy, Spain, Brazil
