Master - Fashion Creative Direction
- 1 year
- Duration
- 15,100 EUR
- Price
- Jan 2024
- Start
- June 2023
- Deadline
- Master
- Degree
- Mixed
- Format
- Barcelona / Spain
- Location
Program description
The emotional worth of fashion brands is mined for inspiration by the Master of Fashion Creative Direction, which focuses on the intangible aspects of a product that are essential to its success.
This requires making use of a wide variety of artistic resources to provide novel ideas that distinguish and attract consumers to a fashion brand across a variety of platforms (concept, communication campaigns, fashion shows, the digital environment, events, etc.).
Program structure
- Transversal module
- Fashion creative direction module
- Conceptual thinking unit
- Verbal identity. Naming & tone of voice
- Graphic identity
- History of advertising & fashion advertising
- Fashion trends forecasting
- Contemporary art & fashion culture
- Fashion brands icons & sociology
- Creative thinking. Methodology. Design futurism
- Creative direction and communication unit
- Brand marketing, content creation, social strategy & partnerships
- Brand experience from a consumer perspective
- Team leadership & coaching
- Business management
- Ethics and politics in fashion
- Curation & collaboration
- Spaces, flagships & visual merchandising
- Art direction
- Sound branding
- PR, events & trade shows
- Project unit
Price
Fee for 9 months education is 15100.00 EUR for international students
Requirements for applicants
Students must provide the following information:
- Copy of DNI (Spanish students) or passport (foreign students).
- Copy of university degree (bachelor’s, degree or equivalent).
- Letter of motivation in the language of the Master’s degree course.
- CV in the language of the Master’s degree course specifying language and IT skills.
- Language certificate: Courses in English require an intermediate level, corresponding to TOEFL or IELTS 6.5. Courses in Spanish require a B2 language level. If a prospective student has neither of these certificates, his or her language skills will be assessed in a face-to-face interview or via a Skype call.
- Portfolio for creative Master’s degree courses and/or admission exercise if required.
About the university
Since 1966, we have been the largest Higher Education Network in the creative area to keep both a worldwide perspective and a strongly Italian cultural matrix.
Our educational strategy has evolved over time, but at its core remains the same: we mix theoretical study with hands-on experience and the expertise of working experts. One of the things we emphasize in our classes is always thinking ahead, in the here and now. We are a diverse, multidisciplinary institution that views design as a tool for social transformation.
Among the many international academic networks in which we participate are Cumulus, Elia, and WDO, just to name a few.
Campuses
In the 1970s and 1980s, we expanded to Rome (1973), Cagliari (1984), and Turin (1989) in Italy.
Beginning in 1994 with the Madrid campus and continuing on to Barcelona in 2002, Spain's modern era began in the 1990s.
The Group also spread internationally, establishing a presence in Sao Paulo, Brazil, in 2005, and then in Venice, Italy, in 2007, Florence, Italy, in 2009, and Como, Italy, in 2009, with the acquisition of the Aldo Galli Academy of Fine Arts. The Group expanded its footprint in Brazil in 2014 by renovating the Cassino da Urca and opening a campus in Rio de Janeiro; in 2020, the Group will expand its presence in Spain by purchasing the Centro Superior de Diseo Kunsthal in Bilbao.
Read more about IED Istituto Europeo di Design, Italy, Spain, Brazil
