Bachelor of Arts (Hons) - Fashion Management & Brand Strategies
- 3 years
- Duration
- 24,600 EUR/year
- Price
- Rolling admission
- Start
- Rolling admission
- Deadline
- Bachelor
- Degree
- Campus
- Format
- Multiple Locations / Italy
- Location
- The Istituto Marangoni
- School
Program description
The course's objective is to give students the information and abilities needed to function as managers and entrepreneurs, two types of executive professionals in the fashion business. Students learn about the different business models and fashion system industries, such as menswear, accessories, sportwear, ready-to-wear, fast fashion, and others. They also gain an awareness of consumer behavior, brand strategies, operations, and worldwide competitive dynamics.
In the areas of fashion marketing, brand management, industrial economics, business analytics, project management, finance, management control, and business planning, the program helps participants develop a strategic mentality and innovative problem-solving abilities.
The program is available in Milan and Florence
Program structure
Year 1
- History of Applied Arts
- Sociology, Anthropology and Psychology of Fashion
- Materials Science and Technology
- Basic Design
- Fashion Design
- Multimedia Information Technology
- Techniques of Visual Communication
- Foreign Language
- Free Study Activities
Year 2
- Communication Technologies
- Fashion Trend Forecasting
- Fashion Business Organization
- Design Methods
- Fashion Marketing
- Integrated Product Design
- Mathematics for Design
- Brand Communication
- Free Study Activities
Year 3
- Image Semiotics
- Product Design
- Design Management
- Process Innovation
- Corporate Communication
- Product Engineering
- Internship
- Dissertation
Price
Fee for two semesters (1 year) in Milan is 24750.00 EUR and in Florence - 24600.00 EUR for international students.
Enrollment Fee — 4000.00 EUR.
Requirements for applicants
Candidates must have a sufficient command of the English or the chosen language of the course to be able to meet the requirements of the programme in every respect.
When considering the suitability of an applicant for a place on the programme the Admissions team will usually take the following factors into account:
- the applicant’s qualifications (High School Diploma or equivalent school certificate);
- the applicant’s personal statement;
- completion of entry test*.
*Entry Test for design related courses: Students are asked to provide 6 drawings they would consider as their personal statement on fashion, art or design in relation to their chosen subject, plus a short skills test consisting of 4 multiple-choice questions on the subject of fashion, and design.
Entry Test for business related courses: a short skills test consisting of 10 multiple-choice questions
About the university
In 1935, Milanese tailor Giulio Marangoni established Istituto, which by 1942 had evolved into the Scuola Professionale Artistica. While the school's focus was initially on educating pattern makers and seamstresses, it shifted to fashion design, product development, and marketing in the 1970s and 1980s.
The Istituto Marangoni is an exclusive fashion and design institute in Italy.
Milan, in Lombardy, is the institute's headquarters; it also has outposts in Florence, London, Paris, Shanghai, Shenzhen, Mumbai and Miami.
The university has partnerships with more than 4,500 global brands and businesses, giving students and alums access to a wealth of resources and opportunities. As a result of the school's close relationships with businesses on a worldwide and local scale, it is able to help current students and alums map out a career path that is tailored to their specific interests and aspirations within the fields of management and business.
Istituto Marangoni's Italia campuses teaches all of the Institute's core curricula:
- Fashion Courses
- Design Courses
- Art courses
Career services help students connect with possible employers, make business connections, and get internship experience.
By the time they graduate, practically all students have designed multiple collections for the Milan Fashion Show. Students visit profile displays, trading floors, presentations, and podium demonstrations as part of the curriculum.
