Bachelor of Arts (Hons) - Fashion Management, Digital Communication & Media
- 3 years
- Duration
- 24,600 EUR/year
- Price
- Rolling admission
- Start
- Rolling admission
- Deadline
- Bachelor
- Degree
- Campus
- Format
- Multiple Locations / Italy
- Location
- The Istituto Marangoni
- School
Program description
The course examines social media markets and daily cultural politics. It discusses sharing, privacy, remixing cultures, current journalism, and new communication methods.
The course focuses on traditional and digital marketing, along with editorial skills for digital PR and press activity, including fashion writing and copyediting, digital storytelling and publication advertising and marketing, finance and budget management, media planning, creative direction, and fashion shooting.
The course will focus on developing content, PR, and digital communication.
The program is available in Milan and Florence
Program structure
Year 1
1st Semester
- Information Technology Fundamentals
- Fashion History
- Sociology of Fashion
- Industrial Economics
- Graphic Design
2nd Semester
- Materials Science and Technology
- Mathematics for Design
- History and Criticism of Contemporary Design
- Communication Science
- Basic Design
- Marketing
- Techniques of Visual Communication
Year 2
1st Semester
- History and Criticism of Contemporary Fashion
- Psychology of Fashion
- History and Criticism of Contemporary Design II
- Production Processes
- Advertising & Digital Storytelling
- Fashion Trend Forecasting
- Brand Communication
2nd Semester
- Digital & Engagement Marketing
- Visionary Strategies for Digital Worlds
- The New Editorial Environment
- Communication Financial Planning
- Fashion Business Organization
Year 3
1st Semester
- Cultural Anthropology
- Media Planning, PR & Event Management
- Creative Direction
- Product Design
- Multimedia
- Corporate Communication
- Environment Design
2nd Semester
- Image Semiotics
- UX & UI Design
- Shooting
- Innovative Technologies and Construction Materials
Price
Fee for two semesters (1 year) in Milan is 24750.00 EUR and in Florence - 24600.00 EUR for international students.
Enrollment Fee — 4000.00 EUR.
Requirements for applicants
Candidates must have a sufficient command of the English or the chosen language of the course to be able to meet the requirements of the programme in every respect.
When considering the suitability of an applicant for a place on the programme the Admissions team will usually take the following factors into account:
- the applicant’s qualifications (High School Diploma or equivalent school certificate);
- the applicant’s personal statement;
- completion of entry test*
*Entry Test for business related courses: a piece of written work/Essay/Exam/Business case developed in the study pathway completed before the application
About the university
In 1935, Milanese tailor Giulio Marangoni established Istituto, which by 1942 had evolved into the Scuola Professionale Artistica. While the school's focus was initially on educating pattern makers and seamstresses, it shifted to fashion design, product development, and marketing in the 1970s and 1980s.
The Istituto Marangoni is an exclusive fashion and design institute in Italy.
Milan, in Lombardy, is the institute's headquarters; it also has outposts in Florence, London, Paris, Shanghai, Shenzhen, Mumbai and Miami.
The university has partnerships with more than 4,500 global brands and businesses, giving students and alums access to a wealth of resources and opportunities. As a result of the school's close relationships with businesses on a worldwide and local scale, it is able to help current students and alums map out a career path that is tailored to their specific interests and aspirations within the fields of management and business.
Istituto Marangoni's Italia campuses teaches all of the Institute's core curricula:
- Fashion Courses
- Design Courses
- Art courses
Career services help students connect with possible employers, make business connections, and get internship experience.
By the time they graduate, practically all students have designed multiple collections for the Milan Fashion Show. Students visit profile displays, trading floors, presentations, and podium demonstrations as part of the curriculum.
