Bachelor of Arts (Hons) - Fashion Product
- 3 years
- Duration
- 24,600 EUR/year
- Price
- Sep 2024
- Start
- June 2024
- Deadline
- Bachelor
- Degree
- Campus
- Format
- Multiple Locations / Italy
- Location
- The Istituto Marangoni
- School
Program description
Students gain an understanding of the full life cycle of fashion product management, from conceptualization to merchandising, budgeting, industrial production, logistics, branding, and promotion.
Understanding how to evaluate innovation as a natural integration of the creative moment and how to implement a successful product offer is becoming increasingly important in a rapidly changing industry where consumer tastes and market trends are constantly evolving as a result of digital transformation and the growing demands for sustainability.
The focus of the Fashion Product full-time course is on the strategic management of all the moving parts involved in the creation, marketing, and sales of a fashion line, from the first concept to the final product.
The program is available in Milan and Florence
Program structure
Year 1
1st Semester
- History of Applied Arts
- Sociology, Anthropology and Psychology of Fashion
- Materials Science and Technology
- Foreign Language
- Basic Design
- Fashion Design
2nd Semester
- Basic Design
- Fashion Design
- Multimedia Information Technology
- Techniques of Visual Communication
Year 2
1st Semester
- History and Criticism of Contemporary Fashion
- Communication Science
- Fashion Business Organization
- Production Processes
- Fashion Product Development: from Conception to Consumer
2nd Semester
- Production Processes
- Fashion Product Development: from Conception to Consumer
- Integrated Product Design
- Communication Strategies
- Fashion Technologies
Year 3
1st Semester
- Image Semiotics
- Product Design
- Design Management
- Economics and Fashion Marketing
- Corporate Communication
2nd Semester
- Brand Communication
- Final Project
Price
Fee for two semesters (1 year) in Milan is 24750.00 EUR and in Florence - 24600.00 EUR for international students.
Enrollment Fee — 4000.00 EUR.
Requirements for applicants
Candidates must have a sufficient command of the English or the chosen language of the course to be able to meet the requirements of the programme in every respect.
When considering the suitability of an applicant for a place on the programme the Admissions team will usually take the following factors into account:
- the applicant’s qualifications (High School Diploma or equivalent school certificate);
- the applicant’s personal statement;
- completion of entry test*.
*Entry Test for business related courses: a piece of written work/Essay/Exam/Business case developed in the study pathway completed before the application.
About the university
In 1935, Milanese tailor Giulio Marangoni established Istituto, which by 1942 had evolved into the Scuola Professionale Artistica. While the school's focus was initially on educating pattern makers and seamstresses, it shifted to fashion design, product development, and marketing in the 1970s and 1980s.
The Istituto Marangoni is an exclusive fashion and design institute in Italy.
Milan, in Lombardy, is the institute's headquarters; it also has outposts in Florence, London, Paris, Shanghai, Shenzhen, Mumbai and Miami.
The university has partnerships with more than 4,500 global brands and businesses, giving students and alums access to a wealth of resources and opportunities. As a result of the school's close relationships with businesses on a worldwide and local scale, it is able to help current students and alums map out a career path that is tailored to their specific interests and aspirations within the fields of management and business.
Istituto Marangoni's Italia campuses teaches all of the Institute's core curricula:
- Fashion Courses
- Design Courses
- Art courses
Career services help students connect with possible employers, make business connections, and get internship experience.
By the time they graduate, practically all students have designed multiple collections for the Milan Fashion Show. Students visit profile displays, trading floors, presentations, and podium demonstrations as part of the curriculum.
