Certificate - Fashion Business Digital Communication & Media (Semester)
- 6 months
- Duration
- Upon request
- Price
- Rolling admission
- Start
- Rolling admission
- Deadline
- Certificate
- Degree
- Campus
- Format
- Milan / Italy
- Location
- The Istituto Marangoni
- School
Program description
Share information, build relationships, and generate excitement among target audiences using various forms of media.
This semester-long course examines major issues in modern forms of communication, such as the Internet, television, and newspapers.
Students with at least a year of undergraduate study under their belts in fashion communication, promotion, or a related field will benefit greatly from this enlightening short course, which will help them develop and refine their business communication skills and open up new opportunities for their own professional and personal development.
Program structure
Courses are offered twice a year, in autumn and spring.
Course content changes with each start date to offer a wider range of subjects, giving participants the opportunity to choose the course that best suits their needs.
Autumn intake
- History and Criticism of Contemporary Fashion
- Psychology of Fashion
- History and Criticism of Contemporary Design 2
- Production Processes
- Advertising and Digital Storytelling
- Fashion Trend Forecasting
- Brand Communication
Spring intake
- Digital and Engagement Marketing
- Fashion Technologies
- Integrated Product Design
- Break Even Analysis
- Fashion Business Organization
Price
Upon request
Requirements for applicants
- Completed the first year (L4) of an Undergraduate Bachelor programme in Fashion Business or similar;
- For non English/French/Italian native speakers: certificate of language skills, level b1 of Common European Framework of Reference with specific requirements (e.g. IELTS 5.0 without elements below 4.5);
- Piece of Written Work/Essay1 ;
- Good knowledge of marketing.
When considering the suitability of an applicant for a place on the programme the Admissions team will usually take the following factors into account:
- Signed personal statement;
- Transcript from an Undergraduate Bachelor programme in Fashion Business or similar;
- Piece of Written Work;
- Certificate of the chosen language of the course.
About the university
In 1935, Milanese tailor Giulio Marangoni established Istituto, which by 1942 had evolved into the Scuola Professionale Artistica. While the school's focus was initially on educating pattern makers and seamstresses, it shifted to fashion design, product development, and marketing in the 1970s and 1980s.
The Istituto Marangoni is an exclusive fashion and design institute in Italy.
Milan, in Lombardy, is the institute's headquarters; it also has outposts in Florence, London, Paris, Shanghai, Shenzhen, Mumbai and Miami.
The university has partnerships with more than 4,500 global brands and businesses, giving students and alums access to a wealth of resources and opportunities. As a result of the school's close relationships with businesses on a worldwide and local scale, it is able to help current students and alums map out a career path that is tailored to their specific interests and aspirations within the fields of management and business.
Istituto Marangoni's Italia campuses teaches all of the Institute's core curricula:
- Fashion Courses
- Design Courses
- Art courses
Career services help students connect with possible employers, make business connections, and get internship experience.
By the time they graduate, practically all students have designed multiple collections for the Milan Fashion Show. Students visit profile displays, trading floors, presentations, and podium demonstrations as part of the curriculum.
