Certificate - Fashion Business & Buying (Semester)
- 6 months
- Duration
- 9,300 EUR
- Price
- Rolling admission
- Start
- Rolling admission
- Deadline
- Certificate
- Degree
- Campus
- Format
- Florence / Italy
- Location
- The Istituto Marangoni
- School
Program description
The course will address marketing and communication plans, assortment mix, methods of import / export, pricing strategies, and the profitability of fashion and luxury products, with an emphasis on their analysis at the postgraduate level.
The communication, branding, management, buying, merchandising, and digital marketing are only few of the numerous areas of expertise required of fashion business and buying specialists.
Participants with an undergraduate degree or appropriate job experience assess the effectiveness of the marketing and assortment techniques employed by leading firms in the industry.
Research is essential for analyzing rival activity, which entails keeping tabs on the traditional and omnichannel business and merchandising tools used by competitors.
Program structure
- Marketing
- History of Fashion
- Economics and Fashion Marketing
- Trend Research
- Management of Enterprise Performance
- Communication Strategies
Price
Fee for semester-long course for international students:
- Enrollment Fee — 4,000 EUR
- School fee — 9,300 EUR
Requirements for applicants
- the applicant’s qualifications (a recognised and field-related university undergraduate degree and transcript);
- the applicant’s personal statement;
- a portfolio of work (where requested);
- a good knowledge of English language is recommended (level b2 of Common European Framework of Reference)
About the university
In 1935, Milanese tailor Giulio Marangoni established Istituto, which by 1942 had evolved into the Scuola Professionale Artistica. While the school's focus was initially on educating pattern makers and seamstresses, it shifted to fashion design, product development, and marketing in the 1970s and 1980s.
The Istituto Marangoni is an exclusive fashion and design institute in Italy.
Milan, in Lombardy, is the institute's headquarters; it also has outposts in Florence, London, Paris, Shanghai, Shenzhen, Mumbai and Miami.
The university has partnerships with more than 4,500 global brands and businesses, giving students and alums access to a wealth of resources and opportunities. As a result of the school's close relationships with businesses on a worldwide and local scale, it is able to help current students and alums map out a career path that is tailored to their specific interests and aspirations within the fields of management and business.
Istituto Marangoni's Italia campuses teaches all of the Institute's core curricula:
- Fashion Courses
- Design Courses
- Art courses
Career services help students connect with possible employers, make business connections, and get internship experience.
By the time they graduate, practically all students have designed multiple collections for the Milan Fashion Show. Students visit profile displays, trading floors, presentations, and podium demonstrations as part of the curriculum.
