Certificate - Fashion Business & Digital Marketing
- 1 year
- Duration
- 25,250 EUR
- Price
- Rolling admission
- Start
- Rolling admission
- Deadline
- Certificate
- Degree
- Campus
- Format
- Multiple Locations / Italy
- Location
- The Istituto Marangoni
- School
Program description
The skillset of a successful company and digital marketing manager includes management, social media, content management, brand narrative, merchandising, and buying.
They formulate and implement the communication and omni-channel strategies that form the backbone of a company's digital marketing plan, with a focus on the fashion and luxury industries.
Participants learn the key metrics used to evaluate a company's financial performance and get insight into how businesses make strategic decisions on the economic, production, distribution, and digital aspects of a brand.
By analyzing well-known fashion brands and goods, students learn about collection development and gain exposure to important distribution channels for brand positioning.
The program is available in Milan and Florence
Program structure
1st Semester
- History of Fashion
- Fashion Culture & Trends
- Industry Analysis: Fashion, textiles and Luxury Goods
- Principles of Business
- Leadership and soft skills
- ICT Lab
- Fashion Marketing
- Brand Strategies
- Communication Strategies
2nd Semester
- Innovation Management
- Fabrics and Materials
- Fashion Product Development
- Digital Marketing
- Omnichannel strategy
- Fashion Buying and Merchandising
- Visual display
- Event management & PR
- Fashion Advertising & Digital Storytelling
Price
Fee for 1 year is 25250.00 EUR for international students.
Enrollment Fee — 4,000 EUR.
Requirements for applicants
Candidates must have a sufficient command of the English or the chosen language of the course to be able to meet the requirements of the programme in every respect.
When considering the suitability of an applicant for a place on the programme the Admissions team will usually take the following factors into account:
- the applicant’s qualifications (High School Diploma or equivalent school certificate);
- the applicant’s personal statement;
- a portfolio of work (if appropriate to the subject)
About the university
In 1935, Milanese tailor Giulio Marangoni established Istituto, which by 1942 had evolved into the Scuola Professionale Artistica. While the school's focus was initially on educating pattern makers and seamstresses, it shifted to fashion design, product development, and marketing in the 1970s and 1980s.
The Istituto Marangoni is an exclusive fashion and design institute in Italy.
Milan, in Lombardy, is the institute's headquarters; it also has outposts in Florence, London, Paris, Shanghai, Shenzhen, Mumbai and Miami.
The university has partnerships with more than 4,500 global brands and businesses, giving students and alums access to a wealth of resources and opportunities. As a result of the school's close relationships with businesses on a worldwide and local scale, it is able to help current students and alums map out a career path that is tailored to their specific interests and aspirations within the fields of management and business.
Istituto Marangoni's Italia campuses teaches all of the Institute's core curricula:
- Fashion Courses
- Design Courses
- Art courses
Career services help students connect with possible employers, make business connections, and get internship experience.
By the time they graduate, practically all students have designed multiple collections for the Milan Fashion Show. Students visit profile displays, trading floors, presentations, and podium demonstrations as part of the curriculum.
