Certificate - Product Management for Fragrances and Cosmetics
- 1 year
- Duration
- 22,900 EUR/year
- Price
- Sep 2024
- Start
- June 2024
- Deadline
- Certificate
- Degree
- Campus
- Format
- Florence / Italy
- Location
- The Istituto Marangoni
- School
Program description
In addition to building management abilities and responding to changes in the market and the most recent industry trends, this course covers the organization, development, and processes involved in the manufacture of fragrances and cosmetics.
Along with learning about the most effective ways to distribute and produce luxury fragrance and beauty products, participants will also learn how to maximize both digital and physical marketing, retail channels, and production. They will also be introduced to fundamental financial performance metrics.
The launch of new perfumes or beauty products will involve every facet of research and development, communication, and analysis of various market segments as well as creative approaches to product presentation and promotion that will interest the consumer through multi-sensory marketing.
Program structure
1st semester
- Perfume and cosmetics: history and vision
- Perfume and cosmetics: evolution and trends
- Perfume and cosmetics: Market composition and segmentation
- Principles of Business
- Leadership and soft skills
- ICT Lab (communication and presentation skills)
- Marketing strategies
- Brand Strategies
- Communication Strategies
- Basics of perfumery composition techniques
2nd semester
- Innovation Management
- Fragrance and Cosmetic Product Development processes
- Digital Marketing
- Omnichannel strategy
- Buying and Merchandising
- Visual display
- PR, promotion and brand storytelling
- Advertising & Digital Storytelling
Price
Fee for two semesters (1 year) is 13100.00 EUR for international students.
Enrollment Fee — 4,000 EUR.
Requirements for applicants
Candidates must have a sufficient command of the English or the chosen language of the course to be able to meet the requirements of the programme in every respect.
When considering the suitability of an applicant for a place on the programme the Admissions team will usually take the following factors into account:
- the applicant’s qualifications (High School Diploma or equivalent school certificate);
- the applicant’s personal statement;
- Completion of entry test.
About the university
In 1935, Milanese tailor Giulio Marangoni established Istituto, which by 1942 had evolved into the Scuola Professionale Artistica. While the school's focus was initially on educating pattern makers and seamstresses, it shifted to fashion design, product development, and marketing in the 1970s and 1980s.
The Istituto Marangoni is an exclusive fashion and design institute in Italy.
Milan, in Lombardy, is the institute's headquarters; it also has outposts in Florence, London, Paris, Shanghai, Shenzhen, Mumbai and Miami.
The university has partnerships with more than 4,500 global brands and businesses, giving students and alums access to a wealth of resources and opportunities. As a result of the school's close relationships with businesses on a worldwide and local scale, it is able to help current students and alums map out a career path that is tailored to their specific interests and aspirations within the fields of management and business.
Istituto Marangoni's Italia campuses teaches all of the Institute's core curricula:
- Fashion Courses
- Design Courses
- Art courses
Career services help students connect with possible employers, make business connections, and get internship experience.
By the time they graduate, practically all students have designed multiple collections for the Milan Fashion Show. Students visit profile displays, trading floors, presentations, and podium demonstrations as part of the curriculum.
