Master - Digital Art Direction
- 1 year
- Duration
- 25,400 EUR
- Price
- Rolling admission
- Start
- Rolling admission
- Deadline
- Master
- Degree
- Campus
- Format
- Milan / Italy
- Location
- The Istituto Marangoni
- School
Program description
The aim of the Master in Digital Art Direction is to train a new professional figure: the so called “nexter”. A Nexter is both a digital art director and a communication strategist, capable of conceiving and managing relevant integrated communication projects.
Experts of design for digital communication, by mind set, familiarity with new media, emerging technologies and latest trends, nexters represent a virtuous connection between the world of communication, adv and branding and that of agencies specialized in the use of digital media.
The Master in Digital Art Direction is developed with the collaboration of McCann Worldgroup Italy.
Program structure
1st Semester
- Corporate Identity
- Sociology of Communication
- Communication Strategies
- Techniques of Visual Communication
- Writing for the Media
- Art Direction 1
- Design Rendering and Communication
- Graphic Production Techniques
2nd Semester
- Marketing
- Production Technologies
- Art Direction 2
- Digital Video
- Graphic Design
- Multimedia
- Digital Production
- Dissertation
Price
Fee for two semesters (1 year) is 25400.00 EUR for international students.
Enrollment Fee — 5500.00 EUR.
Requirements for applicants
Candidates must have a sufficient command of the English or the chosen language of the course to be able to meet the requirements of the programme in every respect.
When considering the suitability of an applicant for a place on the programme the Admissions team will usually take the following factors into account:
- three years degree or equivalent;
- the applicant’s qualifications;
- the information given in supporting academic references;
- the applicant’s personal statement;
- a portfolio of work (if appropriate to the subject).
About the university
In 1935, Milanese tailor Giulio Marangoni established Istituto, which by 1942 had evolved into the Scuola Professionale Artistica. While the school's focus was initially on educating pattern makers and seamstresses, it shifted to fashion design, product development, and marketing in the 1970s and 1980s.
The Istituto Marangoni is an exclusive fashion and design institute in Italy.
Milan, in Lombardy, is the institute's headquarters; it also has outposts in Florence, London, Paris, Shanghai, Shenzhen, Mumbai and Miami.
The university has partnerships with more than 4,500 global brands and businesses, giving students and alums access to a wealth of resources and opportunities. As a result of the school's close relationships with businesses on a worldwide and local scale, it is able to help current students and alums map out a career path that is tailored to their specific interests and aspirations within the fields of management and business.
Istituto Marangoni's Italia campuses teaches all of the Institute's core curricula:
- Fashion Courses
- Design Courses
- Art courses
Career services help students connect with possible employers, make business connections, and get internship experience.
By the time they graduate, practically all students have designed multiple collections for the Milan Fashion Show. Students visit profile displays, trading floors, presentations, and podium demonstrations as part of the curriculum.
