Master - Fashion Luxury & Brand Management for Hospitality
- 1 year
- Duration
- 32,450 EUR
- Price
- Sep 2024
- Start
- June 2024
- Deadline
- Master
- Degree
- Campus
- Format
- Milan / Italy
- Location
- The Istituto Marangoni
- School
Program description
Comprehensive branding knowledge tailored to the luxury, fashion, and hospitality sectors is provided by this course. Professionals in luxury brand management are aware of the precise positioning of their products, their place in the market, and the ongoing analysis of their customer interactions. Yet, a brand manager's job description also includes enhancing a brand's operational and organizational management within the fashion industry. This course covers these topics, covering luxury branding in addition to business management and organizational abilities.
The ability to modify marketing, promotional, and communication strategies to meet financial and strategic objectives is imparted to participants. They get knowledge on how to create advertising campaigns that appeal to the luxury market by emphasizing exclusivity, individuality, and the prospect of remarkable experiences.
Additionally, the course equips students to be aware of developments in the luxury hospitality market and its trends. A particular focus is placed on corporate responsibility and digital transformation, with an exploration of technological advancements, sustainability, and guest preferences.
Program structure
1st Semester
- History of Fashion
- Communication Design
- Fashion Marketing
- Marketing
- Brand communication
- Advertising & Consumer Psychology
- Communication Strategy
2nd Semester
- Design Management
- Service Design
- Sociology anthropology and psychology of fashion
- Corporate Organization
- Dissertation
Price
Fee for two semesters (1 year) is 32450.00 EUR for international students.
Enrollment Fee — 5500.00 EUR.
Requirements for applicants
Candidates must have a sufficient command of the English or the chosen language of the course to be able to meet the requirements of the programme in every respect.
When considering the suitability of an applicant for a place on the programme the Admissions team will usually take the following factors into account:
- three years degree or equivalent;
- the applicant’s qualifications;
- the information given in supporting academic references;
- the applicant’s personal statement;
- a portfolio of work (if appropriate to the subject).
About the university
In 1935, Milanese tailor Giulio Marangoni established Istituto, which by 1942 had evolved into the Scuola Professionale Artistica. While the school's focus was initially on educating pattern makers and seamstresses, it shifted to fashion design, product development, and marketing in the 1970s and 1980s.
The Istituto Marangoni is an exclusive fashion and design institute in Italy.
Milan, in Lombardy, is the institute's headquarters; it also has outposts in Florence, London, Paris, Shanghai, Shenzhen, Mumbai and Miami.
The university has partnerships with more than 4,500 global brands and businesses, giving students and alums access to a wealth of resources and opportunities. As a result of the school's close relationships with businesses on a worldwide and local scale, it is able to help current students and alums map out a career path that is tailored to their specific interests and aspirations within the fields of management and business.
Istituto Marangoni's Italia campuses teaches all of the Institute's core curricula:
- Fashion Courses
- Design Courses
- Art courses
Career services help students connect with possible employers, make business connections, and get internship experience.
By the time they graduate, practically all students have designed multiple collections for the Milan Fashion Show. Students visit profile displays, trading floors, presentations, and podium demonstrations as part of the curriculum.
