Master - Fashion Omnichannel & E-Commerce
- 1 year
- Duration
- 32,450 EUR
- Price
- Sep 2024
- Start
- June 2024
- Deadline
- Master
- Degree
- Campus
- Format
- Milan / Italy
- Location
- The Istituto Marangoni
- School
Program description
After the pandemic year, which boosted e-commerce sales and reshaped the customer journey, one goal of this course is to educate future business professionals who can meet the demands of enterprises in the fashion and retail industries, which are increasingly adopting an omnichannel approach.
Case studies and innovative examples from Italian retail firms that have successfully combined the online and in-store shopping experiences are highlighted.
The complete lifecycle of a fashion item is dissected, from its origins in the supply chain and the design process to its eventual end in the form of a marketing and public relations strategy.
Program structure
1st Semester
- Marketing
- Fashion History
- Communication Strategies
- Web Project Management
- Fashion Marketing
- Fashion Project Communication
2nd Semester
- Fashion Business Organization
- Design Management
- Communication Skills and Techniques
- Techniques of Design Communication
- Organization Skills and Enterprise Performance Management
- Dissertation
Price
Fee for two semesters (1 year) is 32450.00 EUR for international students.
Enrollment Fee — 5500.00 EUR.
Requirements for applicants
Candidates must have a sufficient command of the English or the chosen language of the course to be able to meet the requirements of the programme in every respect.
When considering the suitability of an applicant for a place on the programme the Admissions team will usually take the following factors into account:
- three years degree or equivalent;
- the applicant’s qualifications;
- the information given in supporting academic references;
- the applicant’s personal statement;
- a portfolio of work (if appropriate to the subject).
About the university
In 1935, Milanese tailor Giulio Marangoni established Istituto, which by 1942 had evolved into the Scuola Professionale Artistica. While the school's focus was initially on educating pattern makers and seamstresses, it shifted to fashion design, product development, and marketing in the 1970s and 1980s.
The Istituto Marangoni is an exclusive fashion and design institute in Italy.
Milan, in Lombardy, is the institute's headquarters; it also has outposts in Florence, London, Paris, Shanghai, Shenzhen, Mumbai and Miami.
The university has partnerships with more than 4,500 global brands and businesses, giving students and alums access to a wealth of resources and opportunities. As a result of the school's close relationships with businesses on a worldwide and local scale, it is able to help current students and alums map out a career path that is tailored to their specific interests and aspirations within the fields of management and business.
Istituto Marangoni's Italia campuses teaches all of the Institute's core curricula:
- Fashion Courses
- Design Courses
- Art courses
Career services help students connect with possible employers, make business connections, and get internship experience.
By the time they graduate, practically all students have designed multiple collections for the Milan Fashion Show. Students visit profile displays, trading floors, presentations, and podium demonstrations as part of the curriculum.
