Master - Digital Marketing

2 years
2,256 EUR/year
Rolling admission
Rolling admission
Berlin / Germany
IU International University of Applied Sciences

Program description

Our Master's degree in Digital Marketing will teach you everything you need to know to successfully market your products and services online, on mobile devices, through social media, and via email.

You'll learn about performance marketing and digital analytics and strategies, among other pillars of results-driven marketing, in both the 120 ECTS and the 60 ECTS curriculums.

Learn not only the technical aspects of digital marketing but also the creative processes, agile techniques of working, and other tools that will help you create a comprehensive, multi-channel strategy.

Complete your education with elective modules that allow you to hone your unique marketing toolkit in areas that spark your interest. 

Program structure

Semester 1

  • International Marketing
  • Online and Social Media Marketing
  • Customer Relationship Marketing
  • Applied Marketing Research
  • Design, Lean and Game: Social and creative methods
  • Marketing Project

Semester 2

  • International IT Law
  • User Interface and Experience
  • Performance Marketing: Search and Social
  • Performance Marketing: Affiliate and Mail
  • Advance Research Methods
  • Project: Agile Online Marketing

Semester 3

  • Digital Analytics and Strategies
  • Seminar: Marketing Responsibility

Semester 4

  • Master Thesis


Tuition fees for international students

  • 188 EUR/month

An additional 1,000 EUR fee is charged for studying at one of our on-campus locations. The fee must be paid to IU by bank transfer no later than one month before the start of your studies. (The campus fee is not included in the tuition fees of the study programme)

Requirements for applicants

  • Completed, undergraduate degree with 180 ECTS with a focus on economics or business administration  
  • Your degree must be from a state or state-recognised higher education institution/university  
  • You must have achieved a final grade of at least “satisfactory” or Grade C equivalent in your previous undergraduate degree 

Is your undergraduate degree not in the required subject field for this programme's 120 ECTS points variation admission requirements? You can still apply! You'll have to take 2 specific courses at the start of your studies and pass them successfully in order to continue with your studies. That way, you don't have to take an entrance examination, and can prove your skills while earning ECTS points as part of your studies.

English language proficiency

  • Duolingo (minimum 95 points) or
  • TOEFL (minimum 80 points) or
  • IELTS (minimum Level 6) or
  • Cambridge Certificate (minimum Grade B)

About the university

With a completely fresh approach, IU International University of Applied Sciences offers excellent programs for Bachelor, Master, and MBA degrees. They have developed campuses in Germany for students who choose to finish their coursework there, but they also provide comprehensive distance learning programs online. Additionally, students are free to mix the two.

It provides German and English-language campus-based, online, and blended learning programs. As of the summer semester of 2021, IU is the biggest state-accredited institution in Germany with over 100,000 students enrolled.

State recognition of the institution dates back to 1999, and in 2009 and 2021 it received accreditation from the German Science and Humanities Council. Additionally approved by the Foundation for International Business Administration Accreditation (FIBAA) on behalf of the German Accreditation Council are the study programs and the university's internal quality management ("system accreditation").

IU International University offers the following subject areas:

  • Design, Architecture & Construction
  • Health
  • Hospitality, Tourism & Events
  • Human Resources
  • IT & Technology
  • Marketing & Communication
  • Social Sciences
  • Transportation & Logistics
  • Business & Management

Read more about IU International University of Applied Sciences, Germany

Master Digital Marketing degree
Master Digital Marketing Berlin
Master Digital Marketing admission
Master Digital Marketing tuition fees
Master Digital Marketing review
Master Digital Marketing Germany
Contact the school
Do you want to know more about Master - Digital Marketing? Fill out the form and a representative of the educational institution will contact you.