Master - Digital Marketing

2 years: Duration

2,256 EUR/year: Price

Rolling admission: Start

Rolling admission: Deadline

Master: Degree

Online: Format

Berlin / Germany: Location

IU International University of Applied Sciences: School

Program description

Our Master's degree in Digital Marketing will teach you everything you need to know to successfully market your products and services online, on mobile devices, through social media, and via email.

You'll learn about performance marketing and digital analytics and strategies, among other pillars of results-driven marketing, in both the 120 ECTS and the 60 ECTS curriculums.

Learn not only the technical aspects of digital marketing but also the creative processes, agile techniques of working, and other tools that will help you create a comprehensive, multi-channel strategy.

Complete your education with elective modules that allow you to hone your unique marketing toolkit in areas that spark your interest.

Program structure

Semester 1

International Marketing
Online and Social Media Marketing
Customer Relationship Marketing
Applied Marketing Research
Design, Lean and Game: Social and creative methods
Marketing Project

Semester 2

International IT Law
User Interface and Experience
Performance Marketing: Search and Social
Performance Marketing: Affiliate and Mail
Advance Research Methods
Project: Agile Online Marketing

Semester 3

Digital Analytics and Strategies
Seminar: Marketing Responsibility

Semester 4

Master Thesis

Price

Tuition fees for international students

188 EUR/month

An additional 1,000 EUR fee is charged for studying at one of our on-campus locations. The fee must be paid to IU by bank transfer no later than one month before the start of your studies. (The campus fee is not included in the tuition fees of the study programme)

Requirements for applicants

Completed, undergraduate degree with 180 ECTS with a focus on economics or business administration
Your degree must be from a state or state-recognised higher education institution/university
You must have achieved a final grade of at least “satisfactory” or Grade C equivalent in your previous undergraduate degree

Is your undergraduate degree not in the required subject field for this programme's 120 ECTS points variation admission requirements? You can still apply! You'll have to take 2 specific courses at the start of your studies and pass them successfully in order to continue with your studies. That way, you don't have to take an entrance examination, and can prove your skills while earning ECTS points as part of your studies.

English language proficiency

Duolingo (minimum 95 points) or
TOEFL (minimum 80 points) or
IELTS (minimum Level 6) or
Cambridge Certificate (minimum Grade B)

About the university

With a completely fresh approach, IU International University of Applied Sciences offers excellent programs for Bachelor, Master, and MBA degrees. They have developed campuses in Germany for students who choose to finish their coursework there, but they also provide comprehensive distance learning programs online. Additionally, students are free to mix the two.

It provides German and English-language campus-based, online, and blended learning programs. As of the summer semester of 2021, IU is the biggest state-accredited institution in Germany with over 100,000 students enrolled.

State recognition of the institution dates back to 1999, and in 2009 and 2021 it received accreditation from the German Science and Humanities Council. Additionally approved by the Foundation for International Business Administration Accreditation (FIBAA) on behalf of the German Accreditation Council are the study programs and the university's internal quality management ("system accreditation").

IU International University offers the following subject areas: