Master - Digital Marketing (1 year)

1 year
2,988 EUR
Rolling admission
Rolling admission
Berlin / Germany
IU International University of Applied Sciences

Program description

Our Master of Science in Digital Marketing program equips students with the skills they need to successfully market their products and services in a digital environment, whether that be on the web, on mobile devices, through social media, or via email. 

Results-driven marketing staples like performance marketing and digital analytics and strategies are covered in both the 120 ECTS and 60 ECTS programs. 

Create a multi-channel, all-encompassing digital marketing strategy by honing not just your technical abilities but also your capacity for creative thought, agility in the workplace, and other such things.

Complete your marketing education with a focus on the subjects that most interest you through the use of elective courses. 

Program structure

Semester 1

  • Online and Social Media Marketing
  • Performance Marketing: Search and Social
  • Performance Marketing: Affiliate and Mail
  • Digital Analytics and Strategies
  • Applied Research
  • Project: Agile Online Marketing

Semester 2

  • Seminar: Marketing Responsibility
  • Master Thesis


Tuition fees for international students

  • 249 EUR/month

An additional 1,000 EUR fee is charged for studying at one of our on-campus locations. The fee must be paid to IU by bank transfer no later than one month before the start of your studies. (The campus fee is not included in the tuition fees of the study programme)

Requirements for applicants

  • Completed, undergraduate degree with 240 ECTS.  
  • Your degree must be from a state or state-recognised higher education institution/university  
  • You must have achieved a final grade of at least “satisfactory” or Grade C equivalent in your previous undergraduate degree 
  • Proof of at least one year’s professional work experience completed prior to the start of study programme. Work experience must have been gained after completion of your undergraduate studies

Depending on your previous education, the following entry options are applicable for the 60-ECTS Master’s degree:  

  • undergraduate degree with 210 ECTS: you can bridge the gap of 30 ECTS with the proof of one-year qualified work experience  
  • undergraduate degree with 180 ECTS: you can bridge the gap of 60 ECTS with the proof of two years qualified work experience  

Recognition of knowledge and abilities acquired outside of higher education is possible in principle.  

English language proficiency

  • Duolingo (minimum 95 points) or
  • TOEFL (minimum 80 points) or
  • IELTS (minimum Level 6) or
  • Cambridge Certificate (minimum Grade B)

About the university

With a completely fresh approach, IU International University of Applied Sciences offers excellent programs for Bachelor, Master, and MBA degrees. They have developed campuses in Germany for students who choose to finish their coursework there, but they also provide comprehensive distance learning programs online. Additionally, students are free to mix the two.

It provides German and English-language campus-based, online, and blended learning programs. As of the summer semester of 2021, IU is the biggest state-accredited institution in Germany with over 100,000 students enrolled.

State recognition of the institution dates back to 1999, and in 2009 and 2021 it received accreditation from the German Science and Humanities Council. Additionally approved by the Foundation for International Business Administration Accreditation (FIBAA) on behalf of the German Accreditation Council are the study programs and the university's internal quality management ("system accreditation").

IU International University offers the following subject areas:

  • Design, Architecture & Construction
  • Health
  • Hospitality, Tourism & Events
  • Human Resources
  • IT & Technology
  • Marketing & Communication
  • Social Sciences
  • Transportation & Logistics
  • Business & Management

Read more about IU International University of Applied Sciences, Germany

Master Digital Marketing 1 year review
Master Digital Marketing 1 year admission
Master Digital Marketing 1 year Germany
Master Digital Marketing 1 year tuition fees
Master Digital Marketing 1 year apply for international students
Master Digital Marketing 1 year International University of applied sciences
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