Master - Marketing Management

2 years
2,256 EUR/year
Rolling admission
Rolling admission
Berlin / Germany
IU International University of Applied Sciences

Program description

As time goes on, the tasks of marketing and sales managers become more nuanced and interdependent. The marketing and sales departments of agencies, SMEs, MNCs, and NGOs are all good places to start your careers after completing this Master's curriculum.

Have you ever attended college, done any sort of training program, or worked before? Recognizing prior accomplishments doesn't have to be expensive, and it's an option at IU International University of Applied Sciences. Saving time and money in this way is a win-win. 

Program structure

Semester 1

  • International Marketing
  • Advanced Research Methods
  • International Consumer Behaviour
  • Applied Marketing Research
  • Online and Social Media Marketing
  • Applied Statistics

Semester 2

  • Seminar: Marketing Responsibility
  • Strategic Management
  • Advanced Marketing Controlling
  • Digital Business Models
  • Digital Analytics and Strategies
  • Seminar: Current Issues in Marketing

Semester 3

  • Marketing Project
  • Leadership

Semester 4

  • Master Thesis & Colloquium


Tuition fees for international students

  • 188 EUR/month

An additional 1,000 EUR fee is charged for studying at one of our on-campus locations. The fee must be paid to IU by bank transfer no later than one month before the start of your studies. (The campus fee is not included in the tuition fees of the study programme)

Requirements for applicants

  • Completed, undergraduate degree with 180 ECTS with a focus on economics or related subjects
  • Your degree must be from a state or state-recognised higher education institution/university
  • You must have achieved a final grade of at least “satisfactory” or Grade C equivalent in your previous undergraduate degree

English language proficiency

  • Duolingo (minimum 95 points) or
  • TOEFL (minimum 80 points) or
  • IELTS (minimum Level 6) or
  • Cambridge Certificate (minimum Grade B)

About the university

With a completely fresh approach, IU International University of Applied Sciences offers excellent programs for Bachelor, Master, and MBA degrees. They have developed campuses in Germany for students who choose to finish their coursework there, but they also provide comprehensive distance learning programs online. Additionally, students are free to mix the two.

It provides German and English-language campus-based, online, and blended learning programs. As of the summer semester of 2021, IU is the biggest state-accredited institution in Germany with over 100,000 students enrolled.

State recognition of the institution dates back to 1999, and in 2009 and 2021 it received accreditation from the German Science and Humanities Council. Additionally approved by the Foundation for International Business Administration Accreditation (FIBAA) on behalf of the German Accreditation Council are the study programs and the university's internal quality management ("system accreditation").

IU International University offers the following subject areas:

  • Design, Architecture & Construction
  • Health
  • Hospitality, Tourism & Events
  • Human Resources
  • IT & Technology
  • Marketing & Communication
  • Social Sciences
  • Transportation & Logistics
  • Business & Management

Read more about IU International University of Applied Sciences, Germany

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