Master - Marketing Management (1 year)

1 year
2,988 EUR
Rolling admission
Rolling admission
Berlin / Germany
IU International University of Applied Sciences

Program description

The duties of marketing and sales managers are becoming more intricate and interdependent. After completing this Master's degree, you will be qualified for entry-level management jobs in marketing and/or sales with advertising firms, SMEs, MNCs, and non-governmental organizations.

All of our degree programs are presented entirely in English to give you the best possible head start in the global employment market.

Do you have any prior education or experience in the form of a training program, college degree, or work history? You can get your prior accomplishments acknowledged at no cost to you at IU International University of Applied Sciences. Time saved studying is money saved on schooling.

Program structure

Semester 1

  • International Marketing
  • Advanced Research Methods
  • International Consumer Behavior
  • Applied Marketing Research
  • Online and Social Media Marketing
  • Seminar: Current Issues in Marketing

Semester 2

  • Digital Business Models
  • Master Thesis


Tuition fees for international students

  • 249 EUR/month

An additional 1,000 EUR fee is charged for studying at one of our on-campus locations. The fee must be paid to IU by bank transfer no later than one month before the start of your studies. (The campus fee is not included in the tuition fees of the study programme)

Requirements for applicants

  • Completed, undergraduate degree with 240 ECTS
  • Your degree must be from a state or state-recognised higher education institution/university
  • You must have achieved a final grade of at least “satisfactory” or Grade C equivalent in your previous undergraduate degree
  • Proof of at least one year’s professional work experience completed prior to the start of study programme. Work experience must have been gained after completion of your undergraduate studies

Depending on your previous education, the following entry options are applicable for the 60-ECTS Master’s degree: 

  • undergraduate degree with 210 ECTS: you can bridge the gap of 30 ECTS with the proof of one year qualified work experience 
  • undergraduate degree with 180 ECTS: you can bridge the gap of 60 ECTS with the proof of two years qualified work experience 

Recognition of knowledge and abilities acquired outside of higher education is possible in principle. 

English language proficiency

  • Duolingo (minimum 95 points) or
  • TOEFL (minimum 80 points) or
  • IELTS (minimum Level 6) or
  • Cambridge Certificate (minimum Grade B)

About the university

With a completely fresh approach, IU International University of Applied Sciences offers excellent programs for Bachelor, Master, and MBA degrees. They have developed campuses in Germany for students who choose to finish their coursework there, but they also provide comprehensive distance learning programs online. Additionally, students are free to mix the two.

It provides German and English-language campus-based, online, and blended learning programs. As of the summer semester of 2021, IU is the biggest state-accredited institution in Germany with over 100,000 students enrolled.

State recognition of the institution dates back to 1999, and in 2009 and 2021 it received accreditation from the German Science and Humanities Council. Additionally approved by the Foundation for International Business Administration Accreditation (FIBAA) on behalf of the German Accreditation Council are the study programs and the university's internal quality management ("system accreditation").

IU International University offers the following subject areas:

  • Design, Architecture & Construction
  • Health
  • Hospitality, Tourism & Events
  • Human Resources
  • IT & Technology
  • Marketing & Communication
  • Social Sciences
  • Transportation & Logistics
  • Business & Management

Read more about IU International University of Applied Sciences, Germany

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