Master - Online Marketing

2 years: Duration

14,143 EUR: Price

Rolling admission: Start

Rolling admission: Deadline

Master: Degree

Online: Format

Berlin / Germany: Location

IU International University of Applied Sciences: School

Program description

Everything in the digital realm is always changing. Is that so? Keep going until you earn a Master of Science in Online Marketing and are a master strategist in the fields of social media, customer relationship management, mobile apps, and the online. Regardless of the medium, you will discover how to persuade your intended audience. You can develop a comprehensive understanding of the most prevalent web marketing mechanisms by focusing on certain areas of study and then supplementing that knowledge with your unique set of leadership abilities. You will be totally ready for the digital workplace of the future and your future managerial position.

Program structure

Semester 1

International marketing
Online and social media marketing
Customer relationship marketing
Market research
Design, lean and game: social and creative methods
Marketing project

Semester 2

National and international IT law
User interface and experience
Performance marketing: search and social
Performance marketing: affiliate and mail
Research methodology
Project: Agile online marketing

Semester 3

Digital analytics and strategies
Seminar: Marketing Responsibility
Compulsory elective A
Compulsory elective B

Semester 4

Master's thesis

Price

Tuition fees for international students

14,143 EUR

Requirements for applicants

Completed undergraduate degree with a focus on economics or business administration of at least 180 ECTS credits
Your degree must be from a state or state-recognised higher education institution/university
You must have achieved a final grade of at least “satisfactory” or Grade C equivalent in your previous undergraduate degree

If your first degree does not focus on economics or business administration, you can obtain admission authorization by taking a Master's entrance examination.

English language proficiency

Duolingo (minimum 95 points) or
TOEFL (minimum 80 points) or
IELTS (minimum Level 6) or
Cambridge Certificate (minimum Grade B)

About the university

With a completely fresh approach, IU International University of Applied Sciences offers excellent programs for Bachelor, Master, and MBA degrees. They have developed campuses in Germany for students who choose to finish their coursework there, but they also provide comprehensive distance learning programs online. Additionally, students are free to mix the two.

It provides German and English-language campus-based, online, and blended learning programs. As of the summer semester of 2021, IU is the biggest state-accredited institution in Germany with over 100,000 students enrolled.

State recognition of the institution dates back to 1999, and in 2009 and 2021 it received accreditation from the German Science and Humanities Council. Additionally approved by the Foundation for International Business Administration Accreditation (FIBAA) on behalf of the German Accreditation Council are the study programs and the university's internal quality management ("system accreditation").

IU International University offers the following subject areas: