Master - Online Marketing (1 year)

1 year: Duration

10,099 EUR: Price

Rolling admission: Start

Rolling admission: Deadline

Master: Degree

Online: Format

Berlin / Germany: Location

IU International University of Applied Sciences: School

Program description

In Master Online Marketing, you will learn how to convince your target audience on any platform, be it the web, mobile, social media, or customer relationship management.

Because our 60-ECTS Program is the ideal supplement to your pre-degree if you already have relevant work experience and want to apply your knowledge of online marketing (e.g., in performance marketing or digital analytics and strategies) with more foundational knowledge.

By focusing on certain management skills, you can enhance your profile as an online expert in the election duty area.

Program structure

Semester 1

Online and social media marketing
Performance marketing: search and social
Performance marketing: affiliate and mail
Digital analytics and strategies
Research methodology
Project: Agile online marketing

Semester 2

Seminar: Marketing Responsibility
Compulsory elective area A
Master's thesis

Price

Tuition fees for international students

10,099 EUR

Requirements for applicants

Completed undergraduate degree with at least 240 ECTS credits
Your degree must be from a state or state-recognised higher education institution/university
You must have achieved a final grade of at least “satisfactory” or Grade C equivalent in your previous undergraduate degree
Proof of at least one year of qualified professional experience at the beginning of the study program (this must be acquired after completion of the undergraduate degree).

English language proficiency

Duolingo (minimum 95 points) or
TOEFL (minimum 80 points) or
IELTS (minimum Level 6) or
Cambridge Certificate (minimum Grade B)

About the university

With a completely fresh approach, IU International University of Applied Sciences offers excellent programs for Bachelor, Master, and MBA degrees. They have developed campuses in Germany for students who choose to finish their coursework there, but they also provide comprehensive distance learning programs online. Additionally, students are free to mix the two.

It provides German and English-language campus-based, online, and blended learning programs. As of the summer semester of 2021, IU is the biggest state-accredited institution in Germany with over 100,000 students enrolled.

State recognition of the institution dates back to 1999, and in 2009 and 2021 it received accreditation from the German Science and Humanities Council. Additionally approved by the Foundation for International Business Administration Accreditation (FIBAA) on behalf of the German Accreditation Council are the study programs and the university's internal quality management ("system accreditation").

IU International University offers the following subject areas: