Bachelor of Business - Marketing
- 3 years
- Duration
- 58,800 AUD
- Price
- Rolling admission
- Start
- Rolling admission
- Deadline
- Bachelor
- Degree
- Mixed
- Format
- Sydney / Australia
- Location
- Kaplan Business School
- School
Program description
If you want to work as a marketer, the Bachelor of Business (Marketing) is the programme for you.
You will be equipped with the fundamental understanding and techniques of marketing, which is becoming increasingly strategic, diverse, and changing. You will learn research, problem-solving, innovation, optimisation, and strategy skills in the workplace.
Program structure
Level 1
- Business Communication
- Introduction to Accounting
- Economics
- Commercial Law
- Skills for Numerical Analysis
- Introduction to Business Analytics
- Skills for Advanced Business English
- Skills for Academic Success
Level 2
- Marketing Principles
- Integrated Marketing Communications
- Services Marketing
- Omnichannel Marketing
- Consumer Behaviour
- Governance, Ethics and Sustainability
- Financial Accounting
- Accounting Information Systems
- Advanced Financial Accounting
- Management Accounting
- Skills for Workplace Success
- Quantitative Analysis
- Financial Institutions and Markets
- Real-world Economics
- Corporate Finance
- The Hospitality and Tourism System
- Food and Beverage Operations
- Technology and Innovation in Hospitality and Tourism
- Accommodation Operations
- Corporations Law
- Introduction to Management
- Organising People at Work
- Managing Projects
- Managing Operations
- People and Culture
Level 300
- Digital Marketing
- International Marketing
- Strategic Marketing
- Market Research and Analytics
- Contemporary Issues in Accounting
- Auditing and Assurance
- Financial Reporting
- Taxation Law
- Strategic Management Accounting
- Contemporary Accounting Practices
- Internship 1
- Internship 2
- Event Management
- Emerging Issues in Hospitality and Tourism
- Gaming and Entertainment Management
- Professional Practice in Hospitality and Tourism
- Dynamic Strategy
- Entrepreneurship, Creativity and Innovation
- Management in Global Business
- Managing Change
Price
Tuition fee - 58,800 AUD
Requirements for applicants
Admission requirements
- Successful completion of Year 12 or equivalent schooling, or
- International Baccalaureate Diploma with a minimum score of 24
English language requirements
- Academic IELTS: Overall 6.0, with not less than 6.0 for Speaking and Writing and 5.5 for Listening and Reading
- TOEFL iBT (Test of English as a Foreign Language): 60
- CAE (Cambridge English: Advanced from Cambridge ESOL): 169
- Duolingo English Test: Overall score of 100
About the university
Stanley Kaplan, himself a first-generation college student, established Kaplan, now one of the largest and most culturally diverse educational institutions in the world. Mr. Kaplan's motivation in starting the first test-prep company in the United States was to ensure that talented students from all socioeconomic backgrounds would be able to pursue higher education. Kaplan has always believed that education is the key to unlocking potential, and that belief has served the company well.
Why Choose Kaplan?
- We Have the Experience
- We’re a One-Stop Partner
- We Have Global Reach
- We Champion Education for All
