Master of Science - Creativity and Design Management
- 2 years
- Duration
- 17,500 EUR/year
- Price
- September
- Start
- June
- Deadline
- Master
- Degree
- Campus
- Format
- Marseille / France
- Location
- Kedge Business School
- School
Program description
The cultural and creative sector, which includes design, comprises many activities characterized by unique strategic attributes and an increasing amalgamation of expertise. In response to the changing economy, creativity and design have become crucial skills for successfully navigating a complicated and competitive market. These interdisciplinary talents are essential for improving the aesthetic experiences of customers and users, fostering social innovation, and initiating economic change.
The MSc program in Creativity and Design Management is designed to cultivate students into creators and innovators in the creative industries and other innovative areas of the economy and society. Upon completion, students may seek positions in invention, design, and management within the creative industries and other innovative areas.
The MSc in Creativity and Design Management provides access to multiple sectors within the creative industry, encompassing visual arts, design, crafts, fashion, luxury, creative digital services, communication, heritage, performing arts, cultural industries (including cinema, video games, music, and media), and leisure industries (such as tourism, outdoor activities, and sports).
Program structure
Pathway Course
Key modules in Semesters 1 and 2:
- Strategic thinking
- Financial performance
- Data management
- Excel certification (TOSA)
- Business and ecological transition
- Business and social change
- Ecological challenge and organisational management
- Public speaking
- Visual communication and sustainable impact
- Team management
- Business and sustainability
- Chat GPT leadership lab
- Coding skills
- Creativity challenge
Pre-specialisation courses:
- Design partner project
- Digital culture
- Marketing reconsidered
The course includes a 4-month internship (in France or abroad) or academic exchange.
Master of Science (MSc)
Key modules in Semesters 1 and 2:
- Creativity and design strategic management
- Creative and design entrepreneurship
- Management tools
- Creativity and design marketing
- Creativity and design branding
- Creativity v design management
- Professional development
- Creation and creativity
- Creative process management
- International seminar : creative and design trends
- Creating and designing for future societies
- Sustainable creativity and design
- Creativity and design research
The course includes a 6-month internship and final dissertation.
Price
- Tuition fees:
- Pathway Course (year 1): 9,500 EUR/year
- Master of Science (year 2): 17,500 EUR/year
- Early Bird discount for early application submission:
- 10% before November 30
- 5% before February 29
Requirements for applicants
- Academic requirements:
- Bachelor's degree 4 years or Master's degree 1 year for Short Track programme
- Bachelor's degree 3 years for Long Track programme
- Copy of your passport or identification card
- Curriculum vitae
- Minimum English proficiency requirement: TOEIC 785 / TOEFL IBT 79 / IELTS 6 / Cambridge First 160 (B2) / Cambridge Advanced 180 (B2) / Duolingo 105 / PT Pearson 50 / Linguaskill 169
- Optional documents:
- Letter of recommendation
- Certificate of employment
- Application fee: 120€
About the university

Kedge Business School is a renowned French business institution with four campuses in France (Paris, Bordeaux, Marseille, and Toulon), two in China (Shanghai and Suzhou), two in Africa (Senegal and Ivory Coast), and five affiliated campuses (Avignon, Bastia, Bayonne, Dakar, and Abidjan).
Educational Programs
Kedge Business School provides a range of 36 management and design programs for students and business practitioners. It also offers customized instructional programs for enterprises at both national and international levels.
Kedge educational programs:
- General management programs
- Design program
- Preparation for the DCG (equal to an undergraduate degree) and DSCG (equivalent to a master’s degree) in accounting
- Rotational work-study programs
- Specialized programs: Master of Science and Specialized Master's programs
- Intra- and inter-organizational training programs
- Executive Master of Business Administration
Recognitions
Kedge Business School's Executive MBA ranked 39th in the Financial Times' European Business School rankings and 31st globally. Kedge Business School has AACSB, EQUIS, and AMBA accreditation, is recognized and authorized by the French government, and is a member of the Conférence des Grandes Écoles in France.
Kedge figures
- 14,800 students, including 25% being foreign students.
- 172 permanent educators, 45% of them are overseas instructors.
- 70,000 alumni