Master of Science - Digital Marketing and Sales
- 1 year
- Duration
- 20,400 EUR/year
- Price
- September
- Start
- June
- Deadline
- Master
- Degree
- Campus
- Format
- Marseille / France
- Location
- Kedge Business School
- School
Program description
The Digital Marketing and Sales degree program equips professionals with the necessary skills to operate in a digital ecosystem that is perpetually changing by emphasizing the cultivation of responsiveness and agility. The course content, which encompasses an e-commerce component, integrates strategy, technique, design, digital marketing, and e-commerce performance to establish a program that is in alignment with market demands and to enhance the skills of professionals to facilitate innovation.
The Master of Science (MSc) in Digital Marketing and Sales program at Kedge Business School is is tightly linked to the regional business landscape. Consequently, our students may engage with French Tech Aix-Marseille (the second in France) and use this incubator-like environment to enhance the success of future entrepreneurial ventures.
Program structure
The course consists of 2 components: instruction and practical experience.
The curriculum aims to provide the practical and theoretical skills that Digital Marketing and E-Business professionals demand. The course approach is based on the abilities that must be gained and mastered, as well as the multidisciplinary character of the talents required for digital employment.
The experiential module's purpose is to engage students in digital practice by providing various "experiences" that complement the courses. The goal is to apply what students have learned in class and challenge them with real-world situations. In order to achieve these goals, we will implement a variety of activities throughout the year, stretched over two semesters.
Price
- Tuition fee: 20,400 EUR/year
- Early Bird discount for early application submission:
- 10% before November 30
- 5% before February 29
Requirements for applicants
- Academic requirements:
- Bachelor's degree 4 years or Master's degree 1 year (240 ECTS credits)
- Copy of your passport or identification card
- Curriculum vitae
- Minimum English proficiency requirement: TOEIC 785 / TOEFL IBT 79 / IELTS 6 / Cambridge First 160 (B2) / Cambridge Advanced 180 (B2) / Duolingo 105 / PT Pearson 50 / Linguaskill 169
- Optional documents:
- Letter of recommendation
- Certificate of employment
- Application fee: 120€
About the university
Kedge Business School is a renowned French business institution with four campuses in France (Paris, Bordeaux, Marseille, and Toulon), two in China (Shanghai and Suzhou), two in Africa (Senegal and Ivory Coast), and five affiliated campuses (Avignon, Bastia, Bayonne, Dakar, and Abidjan).
Educational Programs
Kedge Business School provides a range of 36 management and design programs for students and business practitioners. It also offers customized instructional programs for enterprises at both national and international levels.
Kedge educational programs:
- General management programs
- Design program
- Preparation for the DCG (equal to an undergraduate degree) and DSCG (equivalent to a master’s degree) in accounting
- Rotational work-study programs
- Specialized programs: Master of Science and Specialized Master's programs
- Intra- and inter-organizational training programs
- Executive Master of Business Administration
Recognitions
Kedge Business School's Executive MBA ranked 39th in the Financial Times' European Business School rankings and 31st globally. Kedge Business School has AACSB, EQUIS, and AMBA accreditation, is recognized and authorized by the French government, and is a member of the Conférence des Grandes Écoles in France.
Kedge figures
- 14,800 students, including 25% being foreign students.
- 172 permanent educators, 45% of them are overseas instructors.
- 70,000 alumni
