Master of Science - International Sport and Event Management
- 2 years
- Duration
- 17,500 EUR/year
- Price
- September
- Start
- June
- Deadline
- Master
- Degree
- Campus
- Format
- Marseille / France
- Location
- Kedge Business School
- School
Program description
The sports sector includes several vocations focused on the organization, management, and promotion of athletic events. Professionals in this domain must possess specialized abilities that adapt to the ever evolving terrain of sports. Located in Marseille, this Master of Science (MSc), acknowledged as the second-best program in sport and e-sport management according to the EdUniversal 2024 rating, offers a comprehensive curriculum tailored to the industry's changing demands.
Program structure
Pathway Course
Key modules: Strategic Thinking, Financial Performance, Data Management, Business and Ecological Transition, Business and Social Change, Public Speaking, Visual Communication and Sustainable Impact, Business and Sustainability, Team Management, AI Leadership Lab, Coding, Sport Management, Marketing, Procurement. The course includes a 4-month internship (in France or abroad) or academic exchange.
Master of Science (MSc)
The curriculum in Semester 1 comprises: Commercial business strategies in sport organisation, Commercial and social sponsorship and operational activations, Sports media consulting and event communication operational strategy, Sports career services, Event, experiential, social and cultural marketing for sport and e-sport, International sport business projects and business intelligence, Legal framework for sport competitions and their stakeholders.
The curriculum in Semester 2 comprises: Strategic management and sales and digital marketing in sports organisations, Brand management in sports organisations, Fan experience and stadium strategic management, Corporate social responsibility in sports and destination marketing, Economics and finance of professional teamsports, Celebrity and talent marketing management, Contractual organisation of sport events.
The course includes elective courses and final dissertation.
Price
- Tuition fees:
- Pathway Course (year 1): 9,500 EUR/year
- Master of Science (year 2): 17,500 EUR/year
- Early Bird discount for early application submission:
- 10% before November 30
- 5% before February 29
Requirements for applicants
- Academic requirements:
- Bachelor's degree 4 years or Master's degree 1 year for Short Track programme
- Bachelor's degree 3 years for Long Track programme
- Copy of your passport or identification card
- Curriculum vitae
- Minimum English proficiency requirement: TOEIC 785 / TOEFL IBT 79 / IELTS 6 / Cambridge First 160 (B2) / Cambridge Advanced 180 (B2) / Duolingo 105 / PT Pearson 50 / Linguaskill 169
- Optional documents:
- Letter of recommendation
- Certificate of employment
- Application fee: 120€
About the university
Kedge Business School is a renowned French business institution with four campuses in France (Paris, Bordeaux, Marseille, and Toulon), two in China (Shanghai and Suzhou), two in Africa (Senegal and Ivory Coast), and five affiliated campuses (Avignon, Bastia, Bayonne, Dakar, and Abidjan).
Educational Programs
Kedge Business School provides a range of 36 management and design programs for students and business practitioners. It also offers customized instructional programs for enterprises at both national and international levels.
Kedge educational programs:
- General management programs
- Design program
- Preparation for the DCG (equal to an undergraduate degree) and DSCG (equivalent to a master’s degree) in accounting
- Rotational work-study programs
- Specialized programs: Master of Science and Specialized Master's programs
- Intra- and inter-organizational training programs
- Executive Master of Business Administration
Recognitions
Kedge Business School's Executive MBA ranked 39th in the Financial Times' European Business School rankings and 31st globally. Kedge Business School has AACSB, EQUIS, and AMBA accreditation, is recognized and authorized by the French government, and is a member of the Conférence des Grandes Écoles in France.
Kedge figures
- 14,800 students, including 25% being foreign students.
- 172 permanent educators, 45% of them are overseas instructors.
- 70,000 alumni
