Master of Science - Marketing

2 years: Duration

17,500 EUR/year: Price

September: Start

June: Deadline

Master: Degree

Campus: Format

Multiple Locations / France: Location

Kedge Business School: School

Program description

The MSc Marketing integrates academic rigor with practical applicability for prospective marketing practitioners. Designed for those with a minimum of three years of university education, it conforms to industry standards, hence enhancing graduates' employability. The curriculum provides customized pathways to align with personal interests, promoting a relevant and industry-focused educational experience that facilitates entry into a fulfilling career in marketing. The collaborative design with prominent organizations improves practical applicability in each subject and guarantees graduates are prepared for various marketing positions.

This MSc is a dynamic and adaptive curriculum that equips students for success in a constantly changing environment. Commencing in the 2025 academic year, the program will be available on a work-study basis at the Marseille campus. The "Brand Management and Communication" and "Digital Marketing and Sales" tracks will facilitate the integration of academic knowledge with practical corporate experience, enhancing professional competencies and augmenting employability.

Program structure

Pathway Course

Key modules: Strategic Thinking, Financial Performance, Data Management, Business and Ecological Transition, Business and Social Change, Public Speaking, Visual Communication and Sustainable Impact, Business and Sustainability, Team Management, AI Leadership Lab, Coding, Marketing, Procurement, Qualitative and Quantitative Research. The course includes a 4-month internship (in France or abroad) or academic exchange.

Master of Science (MSc)

The curriculum comprises Market intelligence, Marketing decision making in a circular economy, Sustainable marketing, Business model and digital economy, Strategic brand management, Creativity and pitching, Data OpenCertif, Coding skills, Advanced Excel, Google Analytics, TOSA Power BI. The course includes elective courses and final dissertation.

1 specialisation track to select among the following list:

Data analytics and AI (all campuses)
Key account management and business negotiation (Bordeaux)
SEO and SEA (Marseille)
Intercultural management and international negotiation (Paris)

Concentrated emphasis on specialized knowledge aimed at certain professions or industries in Semester 2:

Brand aand product management
Brand management and communication
Digital marketing and sales
International luxury marketing

Price

Tuition fees:
- Pathway Course (year 1): 9,500 EUR/year
- Master of Science (year 2): 17,500 EUR/year
Early Bird discount for early application submission:
- 10% before November 30
- 5% before February 29

Requirements for applicants

Academic requirements:
- Bachelor's degree 4 years or Master's degree 1 year for Short Track programme
- Bachelor's degree 3 years for Long Track programme
Copy of your passport or identification card
Curriculum vitae
Minimum English proficiency requirement: TOEIC 785 / TOEFL IBT 79 / IELTS 6 / Cambridge First 160 (B2) / Cambridge Advanced 180 (B2) / Duolingo 105 / PT Pearson 50 / Linguaskill 169
Optional documents:
- Letter of recommendation
- Certificate of employment
Application fee: 120€

About the university

Kedge Business School is a renowned French business institution with four campuses in France (Paris, Bordeaux, Marseille, and Toulon), two in China (Shanghai and Suzhou), two in Africa (Senegal and Ivory Coast), and five affiliated campuses (Avignon, Bastia, Bayonne, Dakar, and Abidjan).

Educational Programs

Kedge Business School provides a range of 36 management and design programs for students and business practitioners. It also offers customized instructional programs for enterprises at both national and international levels.

Kedge educational programs:

General management programs
Design program
Preparation for the DCG (equal to an undergraduate degree) and DSCG (equivalent to a master’s degree) in accounting
Rotational work-study programs
Specialized programs: Master of Science and Specialized Master's programs
Intra- and inter-organizational training programs
Executive Master of Business Administration

Recognitions

Kedge Business School's Executive MBA ranked 39th in the Financial Times' European Business School rankings and 31st globally. Kedge Business School has AACSB, EQUIS, and AMBA accreditation, is recognized and authorized by the French government, and is a member of the Conférence des Grandes Écoles in France.