Bachelor of Arts (Hons) - Marketing with Advertising and Digital Communications
- 3 years
- Duration
- 15,900 GBP/year
- Price
- Sep 2023
- Start
- Apr 2023
- Deadline
- Bachelor
- Degree
- Campus
- Format
- London / United Kingdom
- Location
Program description
As an applied subject that underpins corporate performance, marketing must adapt to a changing environment.
Marketers must keep up with changes in products, services, production processes, international trade agreements and treaties, the financial system, client-reaching methods, and consumer purchasing patterns.
We want to give you the latest information in this sector and prepare you for a career in the data-driven online world.
This course will provide you the tools to succeed in today's fast-paced world.
We draw on academic and business research and knowledge, together with practitioner feedback, to keep you current of new paradigms in thinking, behavior, and technology and their ramifications.
Education takes place on Southwark Campus
Program structure
Year 1
- Principles of Marketing
- Marketing in a Digital World
- Finance and the Economy
- The Discovery Project
- Management and Organisations
- Data for Decision Making
Year 2
- Understanding the Consumer
- Your Marketing Career
- Integrated Contemporary Communications
- Media Relations
- Creative Advertising and Media Planning
Plus one option from:
- The Digital Economy
- Managing Customer Experience
- Fundamentals of Project Management
Year 3
Optional placement year
Year 4
- Managing Products and Brands
- Promotional Media and Campaign Strategies
- Applied Project
Plus one option from:
- Strategic Marketing Channels
- Social Responsibility and Ethics
- Contemporary Issues in Digital Marketing
- Volunteering
Price
Fee for two semester (1 year education) is 15900.00 pounds sterling for international students
Requirements for applicants
Entry requirements for Bachelor degree depend on the country-living of the students*
Requirements for admission on the example of students from India:
- Indian Standard XII: minimum average of 55-65% or higher (depending on exam board and LSBU course applied for)
- 3 passes at GCE A Level (required grades dependant on LSBU course applied for)
- International Baccalaureate Diploma: 24 points or higher
- Accredited UK Foundation programme: minimum 55-60% or higher
- Accredited Polytechnic/College Diploma (2 - 3 years duration) 58% or higher
English language requirements:
- IELTS Academic Overall score: 6.0 (with no component below 5.5)
- TOEFL IBT (Internet Based Test) Overall score: 80 Minimum scores required in each skill area are: Reading: 18 Listening: 17 Writing: 17 Speaking: 20
- Pearson Test of English Academic (PTE Academic) Overall score: 52 (minimum score required in each skill area is 51)
- LanguageCert SELT or International ESOL (IESOL) Exam High Pass Note: for Student Visa the minimum score required in each skill area is 33* (*For C2 Mastery, min score for Listening is 25)
- University of Cambridge ESOL Examinations Overall score: 169 with no score below 162
- Trinity ISE Pass ISE II with Distinction in all 4 components
- Password Overall score: 6.0
- A-Level/ AS-Level English Language Grade C or above
- GCSE / O-Level English Language (Edexcel/ Cambridge Overseas exam boards) Grade C or above Grade 4 or above
- IGCSE English as a Second Language / First Language English (Cambridge Assessment) Grade C or above
- Cambridge Overseas School Certificate (COSC) Grade C or above
- Scottish Advanced Higher/Higher/ National 5 English Grade C or above
- International Baccalaureate Diploma English A HL 4 SL 5
- International Baccalaureate Diploma English B HL 5
*For information about the requirements for your country, please contact us using the feedback form.
About the university
Established in south London in 1892 as the Borough Polytechnic Institute, we have since contributed to the betterment of local students, businesses, and residents.
The original goal of the organization—"to promote the industrial skill, general knowledge, health, and well-being of young men and women"—remains at the heart of what we do today. Our students will be prepared for the challenges of the modern workplace thanks to our hands-on, career-focused curriculum.
Our campuses
- Southwark campus
- Croydon campus
- Havering campus
Our faculties
Our courses are developed in collaboration with leading companies, and we provide internships and co-ops to help you launch your career. Our instructors are experts in their fields because they have, in all likelihood, been in the situations they teach about firsthand.
We have more than 200 courses for students to enrol on.
Here are some of the topics in which we can provide training: Accounting and Finance, Architecture, Biological and Biomedical Sciences, Business and Management, Computer Science, Criminology and Sociology, Drama and Theatre, Economics, Engineering, Law, Marketing, Nursing and Miswifery, Psychology, Social Care, Sport and others.
Read more about London South Bank University, LSBU, United Kingdom
