Bachelor of Communication - Web Communication
- 3 years
- Duration
- 174,600 AED
- Price
- Rolling admission
- Start
- Rolling admission
- Deadline
- Bachelor
- Degree
- Campus
- Format
- Dubai / United Arab Emirates
- Location
- Murdoch University Dubai
- School
Program description
Web Communication integrates an engaging combination of online design, digital marketing, and public relations. In the Web Communication program at Murdoch, students will acquire skills to plan and implement strategies for web communication campaigns using various digital media, including:
- Social media platforms
- Mobile technology
- Digital games
- Visual media
- Digital news platforms
Students will acquire knowledge on disseminating information and concepts using platforms such Facebook, Instagram, Twitter, and YouTube, as well as potent search engines like Google and Yahoo; alongside meticulously crafted websites and blogs to achieve creatively devised strategic objectives for organizations.
By enrolling in Web Communication at Murdoch, you will acquire the following knowledge:
- Proficient writing skills, international perspectives on issues, and collaborative and ethical work conduct
- Ethical reasoning in interpersonal, societal, and professional contexts
- Novel methodologies and procedures for communication solutions
- Engaging with a varied array of audiences, stakeholders, and the public using various media and communication channels that use voice, text, sound, and imagery
Program structure
Major Units
- Introduction to Digital Media Skills
- Introduction to Graphic Design
- Digital Communication Strategy
- UX and Web Design
- Content Creation
- Digital and Social Media Marketing
- Web Analytics
- Web Communication Project
Price
- Tuition fees: 174,600 AED for the course (Tuition fees are inclusive of VAT)
Requirements for applicants
Academic entry requirements
- Russia and CIS: Successful completion of Certificate of Secondary Education Year 11 (Attestat o Srednem Polnom Obshchem Obrazovanii) + Foundation OR Successful completion of Diploma of Post-Secondary Vocational Education
- India: Successful completion of Class XII with a minimum average of 60% in the best 4 academic subjects
English language entry requirements
- IELTS (Academic) 6.0 overall score (no band less than 6.0)
- TOEFL iBT Overall score of 60 (with a minimum of 13 in Reading, 12 in Listening, 18 in Speaking and 21 in Writing)
About the university
Murdoch University Dubai is the international campus of Murdoch University, a research-intensive institution located in Perth, Western Australia. Founded in 2008 in Dubai International Academic City, we relocated to the central area of the notable Dubai Knowledge Park in May 2020. Our dynamic, newly constructed campus in Dubai Knowledge Park spans 2,500 square meters over two storeys, making it double the size of our previous location. It includes premier amenities, such as a specialized cybersecurity laboratory equipped with bespoke systems, educationally-oriented furnishings, and 'touchdown' breakout areas designed to foster a collaborative teaching and learning atmosphere.
The campus is licensed by the Dubai Government's regulatory body, the Knowledge and Human Development Authority (KHDA). The Australian government's national quality assurance and regulatory body for higher education, the Tertiary Education Quality and Standards body (TEQSA), also oversees it. This dual governmental control guarantees the utmost quality in foreign education.
The main campus in Perth, Western Australia, accommodates approximately 23,000 students and 2,500 staff from almost 100 countries, offering more than 200 undergraduate and postgraduate courses across a diverse array of fields and professions. Over the last 50 years, Murdoch University has established a worldwide reputation for the excellence of its teaching and research as it has developed and evolved.
Murdoch University Dubai offers a double major option, enabling the integration of two distinct courses into a comprehensive education, without prolonging your university tenure and at the expense of a single degree. We were among the pioneering institutions in the UAE to provide double major options across all undergraduate programs.
