Bachelor of Arts - Fashion Marketing Management
- 3 years
- Duration
- 20,600 EUR/year
- Price
- Rolling admission
- Start
- Rolling admission
- Deadline
- Bachelor
- Degree
- Campus
- Format
- Milan / Italy
- Location
Program description
The goal of this course is to prepare professionals who can manage the multidisciplinary intricacies of the fashion system by making the connections between product ideation and development and marketing, communication, and distribution strategies.
The course offers managerial, design, and cultural competencies linked to marketing management and the fashion supply chain. In addition to establishing strategic processes linked to the changing demands of the digital marketing market and new models of creative entrepreneurship, students will build projects related to brand vision and identity, digital communication, and distribution. These projects will be developed based on their understanding of the product system. The course will cover supply chain and sustainable design issues from the standpoint of a product system that can creatively consider the socio-cultural and environmental effects of the fashion industry.
Program structure
1st YEAR
- History of modern art
- Project methodology
- Project culture
- Mandatory IT training activities
- History of costume
- Fashion design - Management 1
- Introduction to cultural marketing - Marketing management 1
- Additional training activities
- Mandatory training activities English and additional language skills
2nd YEAR
- Phenomenology of media - History and theory of new media
- Fashion design - Management 2
- Fashion setting 1 - Retail
- Graphic design
- Art semiotics
- Phenomenology of media - Communication and digital strategy
- Introduction to cultural marketing - Marketing management 2
- Fashion setting 2 - Fashion video
- 1 course to be chosen by the student:
- Multimedia languages - Photography
- Multimedia languages - 3D Modelling
3rd YEAR
- Phenomenology of contemporary arts
- Fashion design - Management 3
- Fashion design - Trend research
- 1 course to be chosen by the student:
- Aesthetics History of cinema and video
- Cultural anthropology
- Career development
- Final workshop
- Final project
- Additional training activities
Price
Fee for two semester (1 year education) is 20600.00 EUR for international students
Requirements for applicants
HIGHER SECONDARY SCHOOL DIPLOMA
In order to enrol in a Bachelor of Arts programme, you must either have an Italian secondary school diploma (maturità) or an equivalent secondary/high school diploma that is legalized by the Italian embassy located in the country whose educational system the title belongs to. This diploma must be translated and notarized by the Italian embassy or consulate in the country where the diploma was issued, regardless of the school’s actual location.
12 YEARS OF SCHOOL ATTENDANCE
You must have attended school for at least 12 years before earning your secondary school diploma.
ADMISSION TEST
The admissions test is a distance evaluation based on the submission of:
- Artistic statement
- Project Assignment and/or a Portfolio of Projects
LANGUAGE REQUIREMENTS FOR BA PROGRAMMES TAUGHT IN ENGLISH
Students are required to submit evidence of the knowledge of the English language. The language certificate shall be submitted within one month before the beginning of the programM and should not be older than 2 years.
- IELTS - 5.0 Academic/General
- Cambridge English: FIRST (FCE) - 140-159
- Cambridge English: Preliminary (PET) - With Merits or 160
- Cambridge English: Advanced (CAE) - C1
- Cambridge English: Proficiency (CPE) - C2
- Cambridge English: Business Vantage / BEC V - C or 154
- Cambridge English: Business Preliminary / BEC P - Distinction or 160
- TOEFL Computer - 173 - 180
- TOEFL PAPER - 494-510
- TOEFL Internet - 59 - 64
- Trinity College Certificate - Integrated Skills in English (ISE level I – all 4 skills)
- PTE Academic - 36 – 42
- Linguaskill - da 155
- BIEB - Level B1/ Level B2
- ESB ESOL International - B1 - Entry 3 (all modes)
- TEEP - 5
- Bulats - 40 - 59 (all 4 skills should be passed: listening, reading, speaking, writing)
About the university
NABA is a private institution established in Milan in 1980 by Ausonio Zappa, Guido Ballo, and Tito Varisco with the intention of breaking away from conventional educational models and introducing students to fresh perspectives and innovative pedagogical tools grounded in the realities of the modern creative economy. The Italian Ministry of Education and Research officially recognized NABA in 1981.
Since its inception, NABA has worked to shake up the status quo of academia by introducing fresh perspectives and innovative practices. This is a progressive institution of higher learning that actively seeks out and celebrates the variety that characterizes the modern world.
NABA is more than just a school; it is also a community where students' professional and creative selves can take shape. It's also a hub for creative output, where students can try their hands at a wide range of activities, learning the skills they'll need to strike out on their own as designers and find their place in the wider professional landscape.
Areas of education in NABA
- Communication And Graphic Design
- Design
- Fashion Design
- Media Design And New Technologies
- Set Design
- Visual Arts
