Bachelor of Arts (Hons) - Business and Marketing Management
- 3 years
- Duration
- 16,300 GBP/year
- Price
- Sept 2024
- Start
- May 2024
- Deadline
- Bachelor
- Degree
- Campus
- Format
- Oxford / United Kingdom
- Location
- Oxford Brookes University
- School
Program description
The core of any successful organization is marketing. It offers the crucial connection between the market and strategic choice-making.
You will obtain a thorough understanding of marketing in the context of global business on our Business and Marketing degree. You will be able to respond to the various needs of a wide variety of organizations as a result.
You will obtain theoretical knowledge, abilities, and chances to creatively use it to deal with challenging real-world issues.
Moreover, you will gain the skills required to be an effective, confident and reflective manager, including:
- critical analysis
- communication
- team working
- problem solving
Our faculty members have backgrounds in business and relevant research. And they will collaborate with top professionals to help you get ready for the workforce after you graduate.
Program structure
Year 1
- Accounting and Financial Information
- Developing Marketing Skills
- Marketing in Context
- Developing Academic Skills
- Marketing Research
Optional Modules (Choose Two)
- Creativity for Marketing
- Developing and Planning Events
- Digital Technology and Maths for Business
- Raising Individual Financial Awareness
- Plus language options
Year 2
- Applied Financial Skills
- Marketing Planning
- Business Strategy for Competitive Advantage
- Aspects of Marketing
- Exploring and Enhancing Employability
- Product and Brand Management
Optional Modules (Choose Two)
- Creating and Delivering the Retail Brand
- Digital Marketing
- Environmentally Sustainable Business
- Independent Study in Business
- Managing the Digital Business
- Introduction to People Management
- Managing the Customer Experience
- Managing Business Operations
- Integrated Marketing Communications
- Plus language options
Year 3 (Optional Work Placement)
Year 4 (Year 3 If No Placement)
- Strategic Marketing Management
- Contemporary Issues in Marketing Management
- Professional Practice OR Placement Learning
Optional Modules (Choose Four)
- Campaign Management and Development (2 module credits)
- Developing the Contemporary Retail Experience
- Dissertation in Business and Marketing
- Management (2 module credits)
- Entrepreneurial Business Management (2 module credits)
- Independent Study
- International Marketing
- Marketing Analytics
- Contemporary Consumer Behaviour
Price
- Tuition Fee - 16,300 GBP per year
- Placement - 1,600 GBP
Requirements for applicants
General Entry Requirements
- Acceptable passes in five subjects (exceptionally four subjects) at GCSE or GCE including:
- one 12-unit vocational A-level, or
- two A-levels or two 6-unit vocational A-levels, or
- one A-level or 6-unit vocational A-level plus two AS-levels, or
- two 3-unit vocational A-levels
- A National Certificate or Diploma at a good standard.
- The International Baccalaureate Diploma (minimum of 24 points) or the European Baccalaureate Diploma (minimum of 60%).
- Five subjects in SCE with two at Higher level or one at Advanced Higher level.
- Three subjects in Scottish Highers or two at Advanced Higher level.
- Any other qualifications considered by the Academic Board to be of equivalent standard.
- A recognised access course
About the university
The history of Oxford Brookes University spans more than 150 years. We began as a modest School of Art in rented classrooms and have expanded into one of the UK's top modern universities with a reputation for distinction in teaching and research on the local, national, and worldwide levels.
Our primary goal is to provide a top-notch educational experience that helps each of our graduates to be competent, self-assured, and prosperous. The standard of instruction students receive is an integral component of this.
Oxford Brookes works with a wide range of partners both domestically and internationally. Our connections are essential to improving our instruction, research, and information sharing. Additionally, they provide our students a wealth of placement, internship, and employment options.
In cooperation with our Associate College Partners as well as directly, we offer a variety of higher education and degree apprenticeships (ACPs).
