Bachelor of Arts (Hons) - Events Management

3 years
Duration
16,300 GBP/year
Price
Sept 2024
Start
May 2024
Deadline
Bachelor
Degree
Campus
Format
Oxford / United Kingdom
Location
Oxford Brookes University
School

Program description

The events sector is thriving, evolving quickly, and making an increasing economic contribution. Our degree in Events Management highlights the variety of the sector, including:

  • music concerts and festivals
  • consumer fairs/shows
  • sporting events
  • organisational events, like conferences, trade shows and product launches

You'll gain knowledge of the business, social, cultural, and economic effects of successful events as well as the events management sector.

Along with the classroom instruction, you'll offer live events to acquire and develop transferrable skills for a successful profession, such as:

  • self-reflection and leadership
  • effective communication with a wide range of stakeholders
  • the ability to make informed decisions when operating under pressure

By the time you graduate you will be able to:

  • design, deliver and evaluate successful events
  • gather, critique, evaluate and synthesise information
  • manage your ongoing personal and professional development

Program structure

Year 1

  • Context of Global Hospitality, Tourism and Events
  • Management in International Hospitality, Tourism & Events
  • Developing and Planning Events
  • Academic Skills for Events Management
  • Delivering the Charity Event
  • Foundations of Marketing
  • Accounting and Financial Information

Optional Modules (Choose One)

  • Creativity for Marketing
  • Digital Technology and Maths for Business
  • Global Business Communications
  • Work, Employment and Globalisation
  • Plus language options

Year 2

  • Managing People in Hospitality, Tourism and Events
  • Festival and Cultural Events Management
  • Principles of Event Marketing
  • Managing The Sustainable Event Project (triple module)
  • Research Methods

Optional Modules (Choose One)

  • Celebratory Events
  • Applied Financial Skills
  • Business Strategy for Competitive Advantage
  • Creativity and Innovation
  • Digital Marketing for Service Industries
  • Environmentally Sustainable Business
  • Managing the Customer Experience
  • Plus language options

Year 3 (Optional Work Placement)

Year 4 (Year 3 If No Placement)

  • Events Industry Insights
  • Professional Practice for Events Managers (Compulsory for non placement students)
  • Placement Learning (Compulsory for placement year students)
  • Dissertation in Events Management (2 module credits)

Optional Modules (Choose Two)

  • Coaching in the Workplace
  • Contemporary Consumer Behaviour
  • Contemporary Issues in International HRM
  • Entrepreneurial Business Management (2 module credits
  • Contemporary Issues in Responsible Leadership
  • Food, Drink &Culture
  • Independent Study OR Perspectives on International Management

Price

  • Tuition Fee - 16,300 GBP per year
  • Placement Fee - 1,600 GBP

Requirements for applicants

General Entry Requirements

  • Acceptable passes in five subjects (exceptionally four subjects) at GCSE or GCE including:
    • one 12-unit vocational A-level, or
    • two A-levels or two 6-unit vocational A-levels, or
    • one A-level or 6-unit vocational A-level plus two AS-levels, or
    • two 3-unit vocational A-levels
  • A National Certificate or Diploma at a good standard.
  • The International Baccalaureate Diploma (minimum of 24 points) or the European Baccalaureate Diploma (minimum of 60%).
  • Five subjects in SCE with two at Higher level or one at Advanced Higher level.
  • Three subjects in Scottish Highers or two at Advanced Higher level.
  • Any other qualifications considered by the Academic Board to be of equivalent standard.
  • A recognised access course.

English language requirements

  • IELTS: 6.0 overall with 6.0 in reading and writing, 5.5 in listening and speaking

About the university

The history of Oxford Brookes University spans more than 150 years. We began as a modest School of Art in rented classrooms and have expanded into one of the UK's top modern universities with a reputation for distinction in teaching and research on the local, national, and worldwide levels.

Our primary goal is to provide a top-notch educational experience that helps each of our graduates to be competent, self-assured, and prosperous. The standard of instruction students receive is an integral component of this.

Oxford Brookes works with a wide range of partners both domestically and internationally. Our connections are essential to improving our instruction, research, and information sharing. Additionally, they provide our students a wealth of placement, internship, and employment options.

In cooperation with our Associate College Partners as well as directly, we offer a variety of higher education and degree apprenticeships (ACPs).

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