Bachelor of Arts (Hons) - Marketing Communications Management
- 3 years
- Duration
- 16,300 GBP/year
- Price
- Sept 2024
- Start
- May 2024
- Deadline
- Bachelor
- Degree
- Campus
- Format
- Oxford / United Kingdom
- Location
- Oxford Brookes University
- School
Program description
Our faculty members are highly qualified and have connections in the business world. We also ask eminent experts to offer guest lectures. This enlightens you on the current state of international marketing and marketing communications. You have the option of choosing a placement year. Additionally, there are chances for voluntary work or internships.
Marketing communications involves two-way dialogue and relationship building between an organisation and a broad range of stakeholders. On our Marketing Communications Management course you will develop:
- critical and analytical skills
- an understanding of the evolution and direction of theoretical thinking
You will develop and apply your knowledge and understanding through:
- live projects
- simulations
- engagement with guest speakers from the marketing community
Program structure
Year 1
- Accounting and Financial Information
- Developing Academic Skills
- Developing Marketing Skills
- Marketing in Context
- Marketing Research
Optional modules
- Creativity for Marketing
- Developing and Planning Events
- Digital Technology and Maths for Business
- Raising Individual Financial Awareness
- Plus language options
Year 2
- Applied Financial Skills
- Digital Marketing
- Exploring and Enhancing Employability
- Integrated Marketing Communications
- Marketing Planning
- PR and Branded Content in the Social Media Age
- Aspects of Marketing
Optional modules
- Business Strategy for Competitive Advantage
- Creating and Delivering the Retail Brand
- Environmentally Sustainable Business
- Independent Study in Business
- Managing Non-Profit Organisations
- Managing the Digital Business
- Managing the Customer Experience
- Product and Brand Management
- Plus language Options
Year 3
- Optional Work Placement Year (includes a Skills for Placement Search module in your second year)
Year 4 (or Year 3 if no placement)
- Professional Practice OR Placement Learning
- Strategic Marketing Management
- Campaign Management and Development
Optional modules
- Contemporary Issues in Marketing Management
- Developing the Contemporary Retail Experience
- Dissertation in Business and Marketing Management (2 module credits)
- Independent Study
- International Marketing: Marketing Analytics, Contemporary Consumer Behaviour
Price
- Tuition Fee - 16,300 GBP per year
- Placement — 1,600 GBP
Requirements for applicants
General Entry Requirements
- Acceptable passes in five subjects (exceptionally four subjects) at GCSE or GCE including:
- one 12-unit vocational A-level, or
- two A-levels or two 6-unit vocational A-levels, or
- one A-level or 6-unit vocational A-level plus two AS-levels, or
- two 3-unit vocational A-levels
- A National Certificate or Diploma at a good standard.
- The International Baccalaureate Diploma (minimum of 24 points) or the European Baccalaureate Diploma (minimum of 60%).
- Five subjects in SCE with two at Higher level or one at Advanced Higher level.
- Three subjects in Scottish Highers or two at Advanced Higher level.
- Any other qualifications considered by the Academic Board to be of equivalent standard.
English language requirements
- IELTS level 6.0 with 6.0 in reading and writing, 5.5 in listening and speaking
About the university
The history of Oxford Brookes University spans more than 150 years. We began as a modest School of Art in rented classrooms and have expanded into one of the UK's top modern universities with a reputation for distinction in teaching and research on the local, national, and worldwide levels.
Our primary goal is to provide a top-notch educational experience that helps each of our graduates to be competent, self-assured, and prosperous. The standard of instruction students receive is an integral component of this.
Oxford Brookes works with a wide range of partners both domestically and internationally. Our connections are essential to improving our instruction, research, and information sharing. Additionally, they provide our students a wealth of placement, internship, and employment options.
In cooperation with our Associate College Partners as well as directly, we offer a variety of higher education and degree apprenticeships (ACPs).
