Bachelor of Arts (Hons) - Marketing and Events Management
- 3 years
- Duration
- 15,300 GBP/year
- Price
- Sept 2024
- Start
- May 2024
- Deadline
- Bachelor
- Degree
- Campus
- Format
- Oxford / United Kingdom
- Location
- Oxford Brookes University
- School
Program description
You may improve your analytical and critical thinking skills by taking our marketing and events management course. Understanding the development and direction of theoretical thinking in these domains is also important. You will gain practical event management experience in a variety of settings. and acquire the skills and information required to function in any type of organization. The course emphasizes employability so that you may think about, prepare for, and map out your own personal development. and gain real-world professional experience.
Our instructors write renowned marketing textbooks and have industry contacts. Leading professionals will give guest lectures on global marketing and events.
Work placements are available in marketing and events management. Volunteer or do internships. You'll graduate knowing how you affect global marketing and events.
You will be prepared by taking this course for a career in marketing and/or events management, whether you want to work for an organization or an agency. You will comprehend marketing and events in a dynamic, multinational environment after finishing this course. You can decide to concentrate on a career in marketing, events management, marketing for events, or marketing for events.
Program structure
Year 1
- Developing Marketing Skills
- Marketing in Context
- Developing Academic Skills
- Marketing Research
- Developing & Planning Events
- Context of Global Hospitality, Tourism & Events
- Accounting & Financial Information
Year 2
- Managing The Sustainable Event Project
- Principles of Event Marketing
- Integrated Marketing Communications
- Digital Marketing
- Festival & Cultural Events Management
- Research Methods
Optional modules
- Environmentally Sustainable Business
- Independent Study in Business
- Customer Experience Management
- Creativity and Innovation
- Product and Brand Management
- Applied Financial Skills
- Business Strategy for Competitive Advantage
Year 3
- Work Placement
Year 4 (or Year 3 if no placement)
- Professional Practice for Events Managers
- Strategic Marketing Management
- Professional Encounters
- Dissertation
Optional modules
- Contemporary Issues in Marketing Management
- International Marketing
- Marketing Analytics
- Contemporary Consumer Behaviour
- Contemporary Issues in Responsible Leadership
- Independent Study
Price
- Tuition Fee - 16,300 GBP per year
- Placement - 1,600 GBP
Requirements for applicants
General Entry Requirements
- Acceptable passes in five subjects (exceptionally four subjects) at GCSE or GCE including:
- one 12-unit vocational A-level, or
- two A-levels or two 6-unit vocational A-levels, or
- one A-level or 6-unit vocational A-level plus two AS-levels, or
- two 3-unit vocational A-levels
- A National Certificate or Diploma at a good standard.
- The International Baccalaureate Diploma (minimum of 24 points) or the European Baccalaureate Diploma (minimum of 60%).
- Five subjects in SCE with two at Higher level or one at Advanced Higher level.
- Three subjects in Scottish Highers or two at Advanced Higher level.
- Any other qualifications considered by the Academic Board to be of equivalent standard.
English language requirements
- IELTS level 6.0 with 6.0 in reading and writing, 5.5 in listening and speaking
About the university
The history of Oxford Brookes University spans more than 150 years. We began as a modest School of Art in rented classrooms and have expanded into one of the UK's top modern universities with a reputation for distinction in teaching and research on the local, national, and worldwide levels.
Our primary goal is to provide a top-notch educational experience that helps each of our graduates to be competent, self-assured, and prosperous. The standard of instruction students receive is an integral component of this.
Oxford Brookes works with a wide range of partners both domestically and internationally. Our connections are essential to improving our instruction, research, and information sharing. Additionally, they provide our students a wealth of placement, internship, and employment options.
In cooperation with our Associate College Partners as well as directly, we offer a variety of higher education and degree apprenticeships (ACPs).
