Bachelor of Arts (Hons) - Marketing Management
- 3 years
- Duration
- 16,300 GBP/year
- Price
- Sept 2024
- Start
- May 2024
- Deadline
- Bachelor
- Degree
- Campus
- Format
- Oxford / United Kingdom
- Location
- Oxford Brookes University
- School
Program description
Marketing connects a business to the market. Our Marketing Management degree teaches business and marketing. This training will give you marketing abilities for any organization.
You will:
- develop critical and analytical skills
- gain an understanding of the evolution and direction of theoretical thinking in the marketing field
- understand contemporary marketing theory
You will be able to sit the examination for the Institute of Direct and Digital Marketing Certificate in Direct and Digital Marketing.
A graduate of this program is likely to be interested in a career in marketing and may use their degree to begin with in a general marketing position or graduate traineeship in a larger organization or to concentrate on a more specialized position in brand management, retail management, or digital marketing.
Program structure
Year 1
- Developing Academic Skills
- Marketing in Context
- Developing Marketing Skills
- Marketing Research
- Accounting and Financial Information
Optional modules
- Digital Technology and Maths for Business
- Raising Individual Financial Awareness
- Developing and Planning Events
- Plus language options
- Creativity for Marketing
Year 2
- Aspects of Marketing
- Applied Financial Skills
- Integrated Marketing Communication
- Business Strategy for Competitive Advantage
- Exploring and Enhancing Employability
- Digital Marketing
- Marketing Planning
Optional modules
- Managing the Digital Business
- Environmentally Sustainable Business
- Independent Study in Business
- Creating and Delivering the Retail Brand
- Product and Brand Management
- Managing the Customer Experience
- Managing Non-Profit Organisations
- Creativity and Innovation
- PR and Branded Content in the Social Media Age
Year 3
- Optional Work Placement Year (includes a Skills for Placement Search module in your second year)
Year 4 (or Year 3 if no placement)
- Strategic Marketing Management
- Marketing Analytics
- Contemporary Issues in Marketing Management
- Contemporary Consumer Behaviour
- Professional Practice OR Placement Learning
Optional modules
- Campaign Management and Development (2 module credits)
- International Marketing
- Developing the Contemporary Retail Experience
- Independent Study
- Dissertation in Business and Marketing Management
- Entrepreneurial Business Management (2 module credits)
Price
- Tuition Fee - 16,300 GBP per year
- Placement - 1,600 GBP
Requirements for applicants
General Entry Requirements
- Acceptable passes in five subjects (exceptionally four subjects) at GCSE or GCE including:
- one 12-unit vocational A-level, or
- two A-levels or two 6-unit vocational A-levels, or
- one A-level or 6-unit vocational A-level plus two AS-levels, or
- two 3-unit vocational A-levels
- A National Certificate or Diploma at a good standard.
- The International Baccalaureate Diploma (minimum of 24 points) or the European Baccalaureate Diploma (minimum of 60%).
- Five subjects in SCE with two at Higher level or one at Advanced Higher level.
- Three subjects in Scottish Highers or two at Advanced Higher level.
- Any other qualifications considered by the Academic Board to be of equivalent standard.
English language requirements
- IELTS level 6.0 with 6.0 in reading and writing, 5.5 in listening and speaking
About the university
The history of Oxford Brookes University spans more than 150 years. We began as a modest School of Art in rented classrooms and have expanded into one of the UK's top modern universities with a reputation for distinction in teaching and research on the local, national, and worldwide levels.
Our primary goal is to provide a top-notch educational experience that helps each of our graduates to be competent, self-assured, and prosperous. The standard of instruction students receive is an integral component of this.
Oxford Brookes works with a wide range of partners both domestically and internationally. Our connections are essential to improving our instruction, research, and information sharing. Additionally, they provide our students a wealth of placement, internship, and employment options.
In cooperation with our Associate College Partners as well as directly, we offer a variety of higher education and degree apprenticeships (ACPs).
