Bachelor of Arts (Hons) - Marketing Management
- 3 years
- Duration
- 16,300 GBP/year
- Price
- Sept 2024
- Start
- May 2024
- Deadline
- Bachelor
- Degree
- Campus
- Format
- Oxford / United Kingdom
- Location
- Oxford Brookes University
- School
Program description
Marketing connects a business to the market. Our Marketing Management degree teaches business and marketing. This training will give you marketing abilities for any organization.
You will:
- develop critical and analytical skills
- gain an understanding of the evolution and direction of theoretical thinking in the marketing field
- understand contemporary marketing theory
You will be able to sit the examination for the Institute of Direct and Digital Marketing Certificate in Direct and Digital Marketing.
A graduate of this program is likely to be interested in a career in marketing and may use their degree to begin with in a general marketing position or graduate traineeship in a larger organization or to concentrate on a more specialized position in brand management, retail management, or digital marketing.
Program structure
Year 1
- Developing Academic Skills
- Marketing in Context
- Developing Marketing Skills
- Marketing Research
- Accounting and Financial Information
Optional modules
- Digital Technology and Maths for Business
- Raising Individual Financial Awareness
- Developing and Planning Events
- Plus language options
- Creativity for Marketing
Year 2
- Aspects of Marketing
- Applied Financial Skills
- Integrated Marketing Communication
- Business Strategy for Competitive Advantage
- Exploring and Enhancing Employability
- Digital Marketing
- Marketing Planning
Optional modules
- Managing the Digital Business
- Environmentally Sustainable Business
- Independent Study in Business
- Creating and Delivering the Retail Brand
- Product and Brand Management
- Managing the Customer Experience
- Managing Non-Profit Organisations
- Creativity and Innovation
- PR and Branded Content in the Social Media Age
Year 3
- Optional Work Placement Year (includes a Skills for Placement Search module in your second year)
Year 4 (or Year 3 if no placement)
- Strategic Marketing Management
- Marketing Analytics
- Contemporary Issues in Marketing Management
- Contemporary Consumer Behaviour
- Professional Practice OR Placement Learning
Optional modules
- Campaign Management and Development (2 module credits)
- International Marketing
- Developing the Contemporary Retail Experience
- Independent Study
- Dissertation in Business and Marketing Management
- Entrepreneurial Business Management (2 module credits)
Price
- Tuition Fee - 16,300 GBP per year
- Placement - 1,600 GBP
Requirements for applicants
General Entry Requirements
- Acceptable passes in five subjects (exceptionally four subjects) at GCSE or GCE including:
- one 12-unit vocational A-level, or
- two A-levels or two 6-unit vocational A-levels, or
- one A-level or 6-unit vocational A-level plus two AS-levels, or
- two 3-unit vocational A-levels
- A National Certificate or Diploma at a good standard.
- The International Baccalaureate Diploma (minimum of 24 points) or the European Baccalaureate Diploma (minimum of 60%).
- Five subjects in SCE with two at Higher level or one at Advanced Higher level.
- Three subjects in Scottish Highers or two at Advanced Higher level.
- Any other qualifications considered by the Academic Board to be of equivalent standard.
English language requirements
- IELTS level 6.0 with 6.0 in reading and writing, 5.5 in listening and speaking
About the university
![Bachelor of Arts (Hons) - Marketing Management](/assets/cache_image/Oxford-Brookes/oxford-brookes-274_240x0_84f.webp)
The history of Oxford Brookes University spans more than 150 years. We began as a modest School of Art in rented classrooms and have expanded into one of the UK's top modern universities with a reputation for distinction in teaching and research on the local, national, and worldwide levels.
Our primary goal is to provide a top-notch educational experience that helps each of our graduates to be competent, self-assured, and prosperous. The standard of instruction students receive is an integral component of this.
Oxford Brookes works with a wide range of partners both domestically and internationally. Our connections are essential to improving our instruction, research, and information sharing. Additionally, they provide our students a wealth of placement, internship, and employment options.
In cooperation with our Associate College Partners as well as directly, we offer a variety of higher education and degree apprenticeships (ACPs).