Master of Science - Digital Marketing
- 1 year
- Duration
- 18,950 GBP
- Price
- Rolling admission
- Start
- Rolling admission
- Deadline
- Master
- Degree
- Campus
- Format
- Oxford / United Kingdom
- Location
- Oxford Brookes University
- School
Program description
You can focus on developing and implementing digital marketing strategies with our MSc in Digital Marketing.
You will comprehend and develop digital marketing solutions with the help of the specialized information we teach you. Throughout your education, you will acquire:
- a strong foundation in marketing theory and practice
- a specialist perspective on digital marketing and how it integrates into an overall marketing framework
- the skills to analyse complex marketing situations in the digital environment and develop solutions and actions
The Institute for Direct and Digital Marketing (IDM) Certificate level exam is another option that is available to you. Through the IDM digital portal, IDM student members can apply for jobs that are primarily focused on the digital world.
After graduating, you will be qualified for a wide range of professions, such as:
- Digital Marketing Analyst
- Social Media Manager
- Communities and Social Media Specialist
Program structure
Year 1
- Introduction to the Principles of Marketing
- Understanding Customer Behaviour
- Research Methods for Events and Marketing
- Professional and Academic Development
- Digital Marketing Analytics
- Customer Insight and Engagement
- Digital and Social Media Marketing Strategy
- Global Marketing Strategy
Optional Work Placement
- Marketing Practice (sandwich mode)
Final Project (Choose One)
- Dissertation
- Client Project
Price
- Tuition Fee - 18,950 GBP
- Placement Fee - 2,000 GBP
Requirements for applicants
Specific Entry Requirements
- A minimum of a second-class honours degree
- Or equivalent overseas degree from a recognised institution
- Or equivalent professional or other qualification
English Language Requirements
- IELTS 6.0 with a minimum of 6.0 in reading and writing and 5.5 in listening and speaking
About the university
The history of Oxford Brookes University spans more than 150 years. We began as a modest School of Art in rented classrooms and have expanded into one of the UK's top modern universities with a reputation for distinction in teaching and research on the local, national, and worldwide levels.
Our primary goal is to provide a top-notch educational experience that helps each of our graduates to be competent, self-assured, and prosperous. The standard of instruction students receive is an integral component of this.
Oxford Brookes works with a wide range of partners both domestically and internationally. Our connections are essential to improving our instruction, research, and information sharing. Additionally, they provide our students a wealth of placement, internship, and employment options.
In cooperation with our Associate College Partners as well as directly, we offer a variety of higher education and degree apprenticeships (ACPs).
