Master of Science - International Luxury Marketing
- 1 year
- Duration
- 17,650 GBP
- Price
- Rolling admission
- Start
- Rolling admission
- Deadline
- Master
- Degree
- Campus
- Format
- Oxford / United Kingdom
- Location
- Oxford Brookes University
- School
Program description
You may create and implement luxury marketing management strategies with the help of our MSc in International Luxury Marketing course. All of this is done within the context of global marketing.
Your education will provide you knowledge and analytical abilities, and you will:
- learn to assess situations from financial, commercial and cultural standpoints
- learn how to reach decisions on solutions and actions by integrating academic and practical knowledge with practical case studies and live scenarios
- develop marketing strategies in a luxury context
- understand how building customer trust and championing luxury brands is critical
- learn to make decisions about the operational and strategic business activities of luxury brands and their distribution channels
The curriculum makes sure that graduates are qualified to work in marketing positions globally and in upscale industries like:
- Jewellery
- Fashion
- Tourism
- Fine Wine
- Spirits
- Prestige Cars
Program structure
Year 1
- Introduction to the Principles of Marketing
- Understanding Customer Behaviour
- Research Methods for Events and Marketing
- Professional and Academic Development
- Digital and Social Media Marketing Strategy
- Global Marketing Strategy
- International Luxury Marketing
- Managing the Luxury Experience
Optional Work Placement
Final Project (Choose One)
- Dissertation
- Client Project
Price
- Tuition Fee - 17,650 GBP
- Placement Fee - 2,100 GBP
Requirements for applicants
Specific Entry Requirements
- A minimum of a second-class honours degree
- or equivalent overseas degree from a recognised institution
- or equivalent professional or other qualification
English Language Requirements
- IELTS 6.0 with a minimum of 6.0 in reading and writing and 5.5 in listening and speaking
About the university
The history of Oxford Brookes University spans more than 150 years. We began as a modest School of Art in rented classrooms and have expanded into one of the UK's top modern universities with a reputation for distinction in teaching and research on the local, national, and worldwide levels.
Our primary goal is to provide a top-notch educational experience that helps each of our graduates to be competent, self-assured, and prosperous. The standard of instruction students receive is an integral component of this.
Oxford Brookes works with a wide range of partners both domestically and internationally. Our connections are essential to improving our instruction, research, and information sharing. Additionally, they provide our students a wealth of placement, internship, and employment options.
In cooperation with our Associate College Partners as well as directly, we offer a variety of higher education and degree apprenticeships (ACPs).
