Master of Science - Marketing
- 1 year
- Duration
- 18,350 GBP
- Price
- Rolling admission
- Start
- Rolling admission
- Deadline
- Master
- Degree
- Campus
- Format
- Oxford / United Kingdom
- Location
- Oxford Brookes University
- School
Program description
You'll gain a strong foundation in marketing theory and practice with our MSc Marketing. We encourage innovative and creative approaches to your learning with:
- live case-studies
- consultancy projects
- skills workshops
You'll learn in a global setting. You'll blend theory and practice to gain employer-requested abilities. And you will gain an understanding of:
- customer behaviours and expectations, and the variety of channels used to interact with customers
- analysing marketing data
- devising marketing strategy for global brands and organisations
You will acquire the reasoning abilities and decision-making skills necessary to create marketing strategies and communications. With a variety of specialty modules, you can also specialize in a particular area of marketing, expanding your career prospects.
Program structure
Year 1
- Introduction to the Principles of Marketing
- Understanding Customer Behaviour
- Professional and Academic Development
- Research Methods for Events and Marketing
- Digital and Social Media Marketing Strategy
- Global Marketing Strategy
Optional modules
- Customer Insight and Engagement
- Digital Marketing and Analytics
- Content Marketing Management
- Brand and Marketing Communications
- Strategic Brand Management
- International Luxury Marketing
- Managing the Luxury Experience
Final Project
- Dissertation
- Client Project
Marketing Practice (Sandwich Mode)
Price
- Tuition Fee - 18,350 GBP
- Placement - 2,100 GBP
Requirements for applicants
Specific Entry Requirements
- a minimum of a second-class honours degree
- or equivalent overseas degree from a recognised institution
- or equivalent professional or other qualification
English Language Requirements
- IELTS minimum 6.0 (with a minimum of 6.0 in reading and writing and 5.5 in listening and speaking)
About the university
The history of Oxford Brookes University spans more than 150 years. We began as a modest School of Art in rented classrooms and have expanded into one of the UK's top modern universities with a reputation for distinction in teaching and research on the local, national, and worldwide levels.
Our primary goal is to provide a top-notch educational experience that helps each of our graduates to be competent, self-assured, and prosperous. The standard of instruction students receive is an integral component of this.
Oxford Brookes works with a wide range of partners both domestically and internationally. Our connections are essential to improving our instruction, research, and information sharing. Additionally, they provide our students a wealth of placement, internship, and employment options.
In cooperation with our Associate College Partners as well as directly, we offer a variety of higher education and degree apprenticeships (ACPs).
