Master of Science - Marketing and Brand Management
- 1 year
- Duration
- 17,650 GBP
- Price
- Rolling admission
- Start
- Rolling admission
- Deadline
- Master
- Degree
- Campus
- Format
- Oxford / United Kingdom
- Location
- Oxford Brookes University
- School
Program description
Our MSc Marketing and Brand Management course covers a broad range of connected communication platforms as well as an overview of brand values.
You will gain a solid grounding in marketing theory and application. in addition to a specialized viewpoint on brand management, which takes into account brand values and a variety of relevant communication channels.
You will use brand management theory by analyzing and critiquing what constitutes a successful brand using real-world case studies and scenarios. Your understanding of marketing and brand management theory will grow. and how it is put into use in real life.
The course provides you with a focus on planning and applying brand management strategies. And prepares you to work for:
- a branding or marketing agency
- a marketing, branding or communications department within an organisation
Program structure
Year 1
- Introduction to the Principles of Marketing
- Understanding Customer Behaviour
- Research Methods for Events and Marketing
- Professional and Academic Development
- Strategic Brand Management
- Brand and Marketing Communications
- Digital and Social Media Marketing Strategy
- Global Marketing Strategy
Final Project
- Dissertation
- Client Project
Marketing Practice (Sandwich Mode)
Price
- Tuition Fee - 17,650 GBP
- Placement - 2,100 GBP
Requirements for applicants
Specific Entry Requirements
- a minimum of a second-class honours degree
- or equivalent overseas degree from a recognised institution
- or equivalent professional or other qualification
English Language Requirements
- IELTS minimum 6.0 (with a minimum of 6.0 in reading and writing and 5.5 in listening and speaking)
About the university
The history of Oxford Brookes University spans more than 150 years. We began as a modest School of Art in rented classrooms and have expanded into one of the UK's top modern universities with a reputation for distinction in teaching and research on the local, national, and worldwide levels.
Our primary goal is to provide a top-notch educational experience that helps each of our graduates to be competent, self-assured, and prosperous. The standard of instruction students receive is an integral component of this.
Oxford Brookes works with a wide range of partners both domestically and internationally. Our connections are essential to improving our instruction, research, and information sharing. Additionally, they provide our students a wealth of placement, internship, and employment options.
In cooperation with our Associate College Partners as well as directly, we offer a variety of higher education and degree apprenticeships (ACPs).
