Master - Marketing Management, Omnichannel and Consumer Analytics
- 1 year
- Duration
- 20,000 EUR
- Price
- Oct 2024
- Start
- July 2024
- Deadline
- Master
- Degree
- Campus
- Format
- Milan / Italy
- Location
Program description
These days, being a marketer is a tough job. Not only must one maintain people at the center of all reasoning, but one must also respond swiftly to emerging technical advancements.
A prosperous and influential career in marketing can be attained by enrolling in the international master's program in marketing management, omnichannel, and consumer analytics.
A plethora of practical activities, such as interactive lessons, workshops on leadership and management skills, company presentations, project work in collaboration with companies, alumni talks, company visits, the Italian way, the biomarketing lab, and a digital marketing business game, make up this exciting and interactive master's program.
Program structure
General management and basics of digital transformation (distance learning)
- Strategy
- Business Statistics
- Management Accounting
- Marketing Management
- Digital Transformation
Marketing management (core courses)
- Strategic Marketing
- Marketing Decisions
- Strategic Brand Management
Electives
- Analytics for Demand Management & Forecasting
- Artificial Intelligence
- Internet of Things
- Omnichannel & eCommerce
Omnichannel marketing and consumer analytics (core courses)
- Channels & Consumers
- Managing Omnichannel Marketing
- Tools for Omnichannel Marketing
- The Italian Way
Concentrations
- Neuroscience and Bioscience Lab
- CRM Lab
- e-Commerce Lab
- Campaign Design Lab
- Advanced Creativity Lab
Project work/internship
- You will need to accomplish and present an academic or company-based project in the form of a short thesis or describe the project you have developed in partnership with one or more companies.
Price
Requirements for applicants
The requirements for the programme are:
- Application form
- Application fee (€100 non-refundable fee)
- A bachelor’s degree or recognised equivalent from an accredited institution (minimum 3 years’ full-time study) in management, business, engineering or scientific studies
- CV or resume in English
- University transcripts
- English certificate (TOEFL, IELTS or equivalent) for non-native speakers
- Motivation letter (in English)
- At least one reference letter
- Copy of valid passport
- Digital passport-sized photo
- Financial Aid Essay (if applicable)
About the university
We at MIP Politecnico di Milano are immensely proud of the legacy we have established as a school offering internationally renowned technical and analytical management programs since its founding more than 40 years ago.
Our new name, POLIMI Graduate School of Management, is an amalgam of our long history of academic leadership and a reference to our roots in Milan, where we both teach and live.
With our newfound maturity comes a new chapter in our story, complete with a changed name and revised identity. Not only does our new name communicate that we are an ecologically focused school, but it also conveys our place inside the Politecnico di Milano.
Accreditations
We have always stood out for the quality and excellence of our programmes. Today, we are one of the few “Triple Crown” schools worldwide (<1%), meaning that we are accredited by the three most important accreditation organisations, AACSB, AMBA and EQUIS.
Rankings
We have been recognized more and more over the years for the high caliber of our programs. We are ranked among the top 40 business schools in Europe by the most reputable international rankings available today, and our online MBA program is among the top 10 globally.
