Master - Media and Communication Management
- 1 year
- Duration
- 20,000 EUR
- Price
- Oct 2024
- Start
- July 2024
- Deadline
- Master
- Degree
- Campus
- Format
- Milan / Italy
- Location
Program description
Innovative concepts that bridge the gap between creativity and analytical skills are needed by businesses, media companies, media agencies, and communications enterprises. You will gain from the combination of scholars and practitioners with the Master in Media and Communication Management, as you will be able to comprehend the professional attributes that the market demands today.
A program that combines professional and academic knowledge in media and communication with hands-on labs to help you master media planning, marketing communications, communication design, and many other essential skills. It was created in collaboration with practitioners and is tailored to the needs of the market.
Partner companies are actively participating in the program; they don't just offer assistance; they collaborate with our professors to create the curriculum, bringing their firsthand knowledge to the classroom and submitting actual cases for discussion throughout the sessions. The collaborations with businesses, like Hyundai, Incentive Promomedia, UNA, UPA, WPP, and many more, are meant to foster the kind of talents that the media and communication industry needs.
Program structure
General management (distance learning)
- Strategy
- Management Accounting
- Project Management
Basics of marketing and communication (core courses)
- Marketing Management
- Brand Management
- Communication for Marketing
IMMCM (International Master in Media and Communication Management)
- Me.Co. Value Chain and Trends
- Analytics and Quantitative Methods for Media and Communications
- Communication Campaign Design and Delivery
- New Media and Trends in Communication
- Influencer marketing and managing reputations on social media
- Content strategy
- Metaverse marketing
- Emerging social platforms
- Total audio communication
- Search engine marketing
- SEO and web analytics
Concentrations
- IMMCM Management
- Communication planning and control & Advanced brand management
- IMMCM Services
- Translating the brief into a plan & Advanced communication metrics and media planning
Electives
- E-Commerce Lab
- CRM Lab
- Campaign Design Lab
- Advanced Creativity Lab
- Neuroscience and Bioscience Lab
- Digital Media Activation Lab
- The Italian Way
Project work/internship
- You will need to accomplish and present an academic or company-based project in the form of a short thesis or describe the project you have developed in partnership with one or more companies.
Price
Requirements for applicants
The requirements for the programme are:
- Application form
- Application fee (€100 non-refundable fee)
- A bachelor’s degree or recognised equivalent from an accredited institution (minimum 3 years’ full-time study) in any discipline
- CV or resume in English
- University transcripts
- English certificate (TOEFL, IELTS or equivalent) for non-native speakers
- Motivation letter (in English)
- At least one reference letter
- Copy of valid passport
- Digital passport-sized photo
- Financial Aid Essay (if applicable)
About the university
We at MIP Politecnico di Milano are immensely proud of the legacy we have established as a school offering internationally renowned technical and analytical management programs since its founding more than 40 years ago.
Our new name, POLIMI Graduate School of Management, is an amalgam of our long history of academic leadership and a reference to our roots in Milan, where we both teach and live.
With our newfound maturity comes a new chapter in our story, complete with a changed name and revised identity. Not only does our new name communicate that we are an ecologically focused school, but it also conveys our place inside the Politecnico di Milano.
Accreditations
We have always stood out for the quality and excellence of our programmes. Today, we are one of the few “Triple Crown” schools worldwide (<1%), meaning that we are accredited by the three most important accreditation organisations, AACSB, AMBA and EQUIS.
Rankings
We have been recognized more and more over the years for the high caliber of our programs. We are ranked among the top 40 business schools in Europe by the most reputable international rankings available today, and our online MBA program is among the top 10 globally.
