Bachelor of Art (Hons) - Communication, Culture and Business
- 3 years
- Duration
- 10,700 EUR/year
- Price
- Oct 2024
- Start
- July 2024
- Deadline
- Bachelor
- Degree
- Campus
- Format
- Milan / Italy
- Location
- Scuola Politecnica di Design
- School
Program description
Under the multidisciplinary framework of the Bachelor of Communication, Culture, and Business degree, students study theoretical models, engage with contemporary cultural and communication challenges, and perform research. They engage in practical tasks like marketing, exhibitions, and consulting.
Emphasizing critical thinking, the program integrates theoretical and applied techniques. By concentrating on communication, cultural science, or cultural production, students can tailor their coursework to suit their interests. Hands-on learning is made possible by cutting-edge resources and labs. The curriculum fosters collaboration among top designers. Moreover, it prepares graduates for work through its solid industry ties.
In fact, the curriculum places a strong emphasis on working with businesses to give students real-world exposure and experiences. Students can work in editorial teams, plan campaigns, or participate in consultancy projects related to culture and communication. Students can build professional networks and use their talents in real-world situations through these collaborations.
Program structure
1st year
- Visual Culture Theory and Practices
- Research Methods
- Marketing Communication
- Creative Nonfiction
2nd year
- Visual Design
- Ethics of Communication
- Digital Media
- Integrated Marketing Communication
3rd year
- Portfolio
- Professional Practice
- Major Project
Price
Requirements for applicants
- Candidates are eligible if the award of this qualification is subsequent to a comprehensive educational path of a minimum of 12 years.
- If required in the country of origin, they have passed national examination for university entry.
- Students whose first language is not English will need to achieve an IELTS score of 5.5 or equivalent.
- Additionally, a motivational letter, a portfolio (if available), and an admission interview are required as part of the admission process.
About the university
Founded in Milan in 1954, SPD Scuola Politecnica di Design is the first school in Italy dedicated to design disciplines.
Thanks to the mix of its Italian roots and strong international orientation, SPD is now an international laboratory for sharing experiences and creating initiatives by maintaining a balance between function and expression, production and experimentation. This immensely fulfilling conversation with businesses, manufacturers, and the other players along the design chain is also demonstrated by the innovative work produced each year and the young professionals the school is able to give to the market.
Mission
At SPD, being creative is a daily task. It has accepted an amazing community of students from all nations and backgrounds ever since its founding in 1954. Everyone has an unparalleled opportunity: they collaborate with top-notch professionals, converse with numerous academic partners, and exchange experiences with emerging talent from across the globe.
All of this occurs in Milan, a city with a rich and easily accessible legacy of design and architecture, business and industry, communication, and the arts.
Awards
The school has had a very successful history, marked by remarkable recognition. It can be proud of its exhibitions at the Carrousel du Louvre, the Biennale di Venezia in 1986, the Centre Georges Pompidou in Paris, the Medaglia d'Oro at the tenth Triennale in Milan, and even the Compasso d'Oro awarded by the ADI - Associazione Disegno Industriale in 1994. Not to mention the honor of receiving the SMAU prize for Industrial Design twice.
