Master of Arts - Communication Design
- 1 year
- Duration
- 15,600 EUR
- Price
- Jan 2024
- Start
- Oct 2024
- Deadline
- Master
- Degree
- Campus
- Format
- Milan / Italy
- Location
- Scuola Politecnica di Design
- School
Program description
It is now expected of copywriters, art directors, designers, and strategists to comprehend the intricate competitive environment of the businesses they work for, as well as its operations. They may even need to be capable of starting a successful start-up themselves. Account managers, consultants, and corporate managers are among the business professionals who are expected to think creatively because, in a time when many products are nearly identical in terms of functionality, this is frequently the only differentiating factor.
Unimaginable chances will be provided to those who fulfill these prerequisites.
New opportunities have arisen in the communication industry in addition to the traditional career paths of advertising agencies, media centers, and design studios: consulting firms, in-house agencies within businesses, the vibrant freelancing community, and start-ups (where communication and design skills are critical from the outset).
But in order to take advantage of these chances, it's becoming more and more important to learn about, comprehend, and actually become an expert in a particular industry field.
In today's economic world, specific abilities and sincere devotion are more important than ostentatious wisdom.
Program structure
- The Business Mindset (weeks 1-6)
- Learn vital business and marketing tools for practical application
- Integrated Marketing Communication (weeks 7-15)
- Learn the fundamental skills to imagine, organise, execute, and measure a successful integrated communication campaign.
- Design for the Real World (weeks 1-11)
- Face 5 design challenges and briefs suggested by leading professionals and companies (fashion, automotive, food, consumer goods, and TLC sectors).
- Design for a Better World (weeks 12-15)
- Learn to design a communication campaign at the service of public communication, NGOs, and non-profit organisations.
- Major Project
- Develop your own design research under the guidance of the Course Leader.
You can choose a two-year program that includes an internship with external institutions and companies, an internal research internship, or a period of study abroad.
Price
The tuition fee is 15,600 EUR.
If you choose a two-year program with an internship - the cost for the second year is 11,600 EUR.
Requirements for applicants
- To be admitted into the MA course, students must have a second class (2.2) honours or higher in art, design, or other creative disciplines from any recognised ISCED level 6 programme. Graduates in scientific disciplines, social sciences, and humanities can also be selected, as well as candidates who have previously gained significant professional experience in the field of the Master selected.
- SPD also considers other relevant experience and/or the attendance of SPD Preparatory Courses. In addition, international students need an IELTS score of 6.0, with no component below 5.5.
About the university
Founded in Milan in 1954, SPD Scuola Politecnica di Design is the first school in Italy dedicated to design disciplines.
Thanks to the mix of its Italian roots and strong international orientation, SPD is now an international laboratory for sharing experiences and creating initiatives by maintaining a balance between function and expression, production and experimentation. This immensely fulfilling conversation with businesses, manufacturers, and the other players along the design chain is also demonstrated by the innovative work produced each year and the young professionals the school is able to give to the market.
Mission
At SPD, being creative is a daily task. It has accepted an amazing community of students from all nations and backgrounds ever since its founding in 1954. Everyone has an unparalleled opportunity: they collaborate with top-notch professionals, converse with numerous academic partners, and exchange experiences with emerging talent from across the globe.
All of this occurs in Milan, a city with a rich and easily accessible legacy of design and architecture, business and industry, communication, and the arts.
Awards
The school has had a very successful history, marked by remarkable recognition. It can be proud of its exhibitions at the Carrousel du Louvre, the Biennale di Venezia in 1986, the Centre Georges Pompidou in Paris, the Medaglia d'Oro at the tenth Triennale in Milan, and even the Compasso d'Oro awarded by the ADI - Associazione Disegno Industriale in 1994. Not to mention the honor of receiving the SMAU prize for Industrial Design twice.
