Advanced Diploma - Business Administration (Marketing)
- 3 years
- Duration
- 15,895 CAD/year
- Price
- Rolling admission
- Start
- Rolling admission
- Deadline
- Diploma
- Degree
- Mixed
- Format
- Toronto / Canada
- Location
Program description
Earning advanced diploma in marketing from this institution will take you three years. You'll find out how to plan, coordinate, and carry out promotional initiatives for both established and experimental goods and services.
You will need to think outside the box in terms of strategy, analysis, and execution as you seek out new ways to attract and retain customers. The use of creative and practical methods of instruction, such as problem-based learning, real-world tasks, and case-study analysis, will further enhance your education.
Skills:
Throughout this program you will develop the following skills:
- Technical proficiency
- Analytical skills
- Problem-solving
- Critical thinking
- Leadership skill
Program structure
Semester 1
- Introduction to Business Administration or
- Communicating Across Contexts or
- Communicating Across Contexts (Enriched)
- Marketing I
- Marketing Professionalism and Careers or
- Mathematics of Business and Finance or
- Mathematics of Business and Finance
- MRK264 Advanced Computer Applications for Marketing
Semester 2
- Accounting I
- Business Communication for the Digital Workplace
- Professional Presentations
- Marketing II
- Organizational Behaviour
- plus: General Education Course
Semester 3
- Economics: An Overview
- Graphic and Web Design
- Integrated Marketing Communications I
- Professional Selling
- Business Statistics Using Excel
- plus: General Education Course
Semester 4
- Career Launching and Portfolio Planning (non Work-Integrated Learning option only)
- Marketing Strategy and Analysis
- Applied Marketing Research
- Global Marketing
- Driving Digital Media for Business
- Work Term Preparation (Work-Integrated Learning option only)
- plus: General Education Course
Work-Integrated Learning Term
- Business Administration Marketing, Co-op (Work-Integrated Learning option only)
Semester 5
- Financial Analysis for Marketing
- Interactive Marketing
- Marketing Metrics and Analysis
- Brand Management
- Digital Marketing II
Semester 6
- Buyer Behaviour
- Management of Marketing Channels
- Strategic Analysis
- Services Marketing
- New Product Launch
Price
Tuition fees - 15,895 CAD
Books and Supply Costs - 1,265 CAD
Please note: All costs are approximate, may vary by campus and are subject to change at any time without notice.
Requirements for applicants
Academic Requirements:
- Transcripts from high school for grades 10, 11, and 12 that include all prerequisite classes for the program.
- A high school or postsecondary degree (certificate of completion).
- Transcripts or certificates for any university or tertiary college courses or programs you have finished, whether they were taken domestically or abroad, may be submitted.
- An official/certified English translation must be included with any academic records that are written in a language other than English.
At any moment, Seneca has the right to check submitted transcripts. Seneca maintains the right to ask for authentic transcripts to be delivered directly to Seneca from the issuing school for courses and certificates obtained inside Canada. If such action is required, applicants will be informed.
English Proficiency Requirements:
If English is not your first language, show one of the following:
- Minimum of two years full-time study in an English-speaking nation
- Minimum one year of full-time postsecondary education in an English-speaking nation
- Successful completion of an intense English program like the English Language Institute
- English proficiency exam results from one of the international testing agencies. Only two-year-old tests are valid.
English language test score requirements
- CAEL CE and CAEL online - Minimum 60
- Cambridge English Exams (B2 First/FCE, C1 Advanced/CAE or C2 Proficiency/CPE) - Minimum 169 with no skill below 162
- Duolingo - Minimum score 105 to 110
- IELTS Academic - Minimum 6.0 with no skill below 5.5
- PTE Academic - Minimum score 58
- TOEFL iBT (including MyBest TOEFL and Home Edition) - Minimum 80 with no skill below 20
- TOEFL Revised Paper Delivered - No skill below 20
About the university
A public institution with many campuses in Peterborough, Ontario, and the Greater Toronto Area is called Seneca College of Applied Arts and Technology. At the bachelor, diploma, certificate, and graduate levels, it provides both full-time and part-time programs.
Seneca has been involved in foreign education for many years and today draws over 10,000 students from over 130 different nations each year. Through intense language instruction that may last anywhere from two months to more than a year, Seneca's English Language Institute helps overseas students become ready for post-secondary education. The college has a number of alliances with schools abroad and is growing its efforts in collaborative applied research and work/study abroad opportunities.
Seneca in a Nutshell
- With 30,000 full-time students and more than 70,000 registrations for continuing education each year, this institution is among the biggest in Canada.
- 7,000 foreign students from more than 150 nations make up a diversified student body.
- In terms of connections to other postsecondary institutions, Ontario colleges rank first.
- In Toronto, York Region, and Peterborough, there are ten campuses.
- Every year, on average, 8,000 bursaries and 2,600 Seneca scholarships/awards are given out.
