Bachelor (Hons) - Communications & Media
- 4 years
- Duration
- 19,933 CAD/year
- Price
- Rolling admission
- Start
- Rolling admission
- Deadline
- Bachelor
- Degree
- Mixed
- Format
- Toronto / Canada
- Location
Program description
The Honours Bachelor of Communications & Media degree program at Seneca will teach you the ins and outs of strategic communications leadership and how to put them to use for the benefit of any business, nonprofit, or other enterprise.
You will develop the self-assurance and leadership abilities necessary to implement platform-agnostic techniques for transformational communication. The curriculum places an emphasis on both the development of basic communication abilities across a range of conventional media and the investigation of cutting-edge developments in the field, such as data literacy, artificial intelligence, and the efficient utilization of digital channels.
You will become a well-rounded, industry-ready graduate from this program because it combines a foundation in communications theory and practice with courses in leadership, business management, design, and the development of soft skills.
Program structure
Semester 1
- Information Theory and Interactivity
- Introduction to Audio and Video Production
- Persuasive Communication
- Contemporary Narrative Structures
- Writing Strategies
Semester 2
- Media, Law and Ethics
- Communicating Across Genres and Ideologies
- Information Product Development, Infopreneurs and Communication Structures
- Audiences, Usability and Data Analytics
- plus: Liberal Studies Course (1)
Semester 3
- Media and Culture
- Web Development and Design
- Quantitative Storytelling
- Organizational Behaviour
- plus: Liberal Studies Course (1)
Semester 4
- Corporate Communications and Public Relations
- Strategic Planning and Development
- Social Media and Content Management
- Generative Artificial Intelligence for Communicators
- plus: Liberal Studies Course (1)
Semester 5
- Project Management
- Stakeholder Relations and Advanced Community Engagement
- Multiplatform Content Development
- Communications Methodology
- Indigenous Awareness: Towards Truth and Reconciliation
- plus: Liberal Studies Course (1)
Semester 6
- Assessing Communications Performance
- Business for Communications and Media
- Production Planning, Budgeting and Scheduling
- Research Methods in Communications
- Work Term Preparation
- plus: Liberal Studies Course (1)
Work-Integrated Learning Term
- Communications and Media, Co-op
Semester 7
- Evaluation Communication Campaigns
- Digital Entrepreneurship
- Advanced Concept Development and Production: Independent
- Communications Research Project Independent
- plus: Liberal Studies Course (1)
Semester 8
- Leadership and Applied Ethics
- Strategic Communications Leadership
- Advanced Concept Development and Production: Team
- Communications Research Project Team
Price
Tuition fees - 19,933 CAD
Books and Supply Costs - 600 CAD
Please note: All costs are approximate, may vary by campus and are subject to change at any time without notice.
Requirements for applicants
Academic Requirements:
- Ontario Secondary School Diploma (OSSD) or equivalent, including six Grade 12 U or M courses with a minimum overall average of 65%, or mature applicant.
- Required course with minimum final grade of 65%:
- English: Grade 12 ENG4U
English Proficiency Requirements:
If English is not your first language, show one of the following:
- Minimum of two years full-time study in an English-speaking nation
- Minimum one year of full-time postsecondary education in an English-speaking nation
- Successful completion of an intense English program like the English Language Institute
- English proficiency exam results from one of the international testing agencies. Only two-year-old tests are valid.
English language test score requirements
- CAEL CE and CAEL online - Minimum 70 (Writing no less than 60)
- Cambridge English Exams (B2 First/FCE, C1 Advanced/CAE or C2 Proficiency/CPE) - Minimum 176 with no skill below 169
- Duolingo - Minimum score 115 to 120
- IELTS Academic - Minimum 6.5 with no skill below 6.0
- PTE Academic - Minimum score 60
- TOEFL iBT (including MyBest TOEFL and Home Edition) - Minimum 84 with no skill below 21
- TOEFL Revised Paper Delivered - No skill below 21
About the university
A public institution with many campuses in Peterborough, Ontario, and the Greater Toronto Area is called Seneca College of Applied Arts and Technology. At the bachelor, diploma, certificate, and graduate levels, it provides both full-time and part-time programs.
Seneca has been involved in foreign education for many years and today draws over 10,000 students from over 130 different nations each year. Through intense language instruction that may last anywhere from two months to more than a year, Seneca's English Language Institute helps overseas students become ready for post-secondary education. The college has a number of alliances with schools abroad and is growing its efforts in collaborative applied research and work/study abroad opportunities.
Seneca in a Nutshell
- With 30,000 full-time students and more than 70,000 registrations for continuing education each year, this institution is among the biggest in Canada.
- 7,000 foreign students from more than 150 nations make up a diversified student body.
- In terms of connections to other postsecondary institutions, Ontario colleges rank first.
- In Toronto, York Region, and Peterborough, there are ten campuses.
- Every year, on average, 8,000 bursaries and 2,600 Seneca scholarships/awards are given out.
