Bachelor of Commerce (Hons) - Marketing
- 4 years
- Duration
- 19,452 CAD/year
- Price
- Rolling admission
- Start
- Rolling admission
- Deadline
- Bachelor
- Degree
- Mixed
- Format
- Toronto / Canada
- Location
Program description
By the end of the four years, you'll be prepared to create marketing strategies for both established and cutting-edge digital media and distribution platforms, with an eye toward achieving a full of customer engagement through campaigns based on marketing analytics.
In this course, students will learn not only a variety of marketing tactics, but also advanced knowledge of business statistics and marketing insights.
You will also show that you have a firm grasp of the connection between marketing strategy and the bigger picture of company as a whole.
Program structure
Semester 1
- Introduction to Canadian Business
- Financial Mathematics
- Computer Applications for Business I
- Introduction to Financial Accounting
- Writing Strategies
Semester 2
- Introduction to Marketing
- Management Accounting
- Applied Communication for Business and Industry
- Business Finance
- Organizational Behaviour
Semester 3
- Business Statistics
- Introduction to Business Law
- Operations Management
- Micro Economics - Theory & Practice
- Presentation Skills
Semester 4
- Quantitative Decision Making
- Business to Business Marketing
- Effective Selling
- Customer Service
- Visual Communication
- Macroeconomics - Theory & Practice
Semester 5
- Applications for Market Intelligence
- Marketing Research I
- Marketing Planning and Strategy
- Operations Management II
- plus: Liberal Studies Course
Semester 6
- Integrated Marketing Communications
- Predictive Analytics for Marketing
- Consumer Behaviour
- Direct and Interactive Marketing
- Work Term Preparation
- plus: Liberal Studies Course
Work-Integrated Learning Term
- Marketing, Work Term
Semester 7
- Marketing Analytics
- Data Mining for Direct Marketing
- Marketing Research II
- Brand Management
- plus: Liberal Studies Course
Semester 8
- Strategic Management
- Leadership for Managers
- Marketing Research Capstone
- Social Media Intelligence and Web Analytics
- plus: Liberal Studies Course
Price
Tuition fees - 19,452 CAD
Books and Supply Costs - 3,500 CAD
Please note: All costs are approximate, may vary by campus and are subject to change at any time without notice.
Requirements for applicants
Academic Requirements:
- High school transcripts for grades 10, 11 and 12 showing all program specific pre-requisite courses.
- Transcripts must include six (6) senior level courses equivalent to Ontario university preparatory credits with an overall average of 65%.
- High school/secondary school diploma (certificate of completion).
- You may submit transcripts or certificates for any completed university/postsecondary college courses or programs taken inside or outside of Canada.
- Academic records that are in a language other than English must include an official/certified English translation.
Seneca reserves the right to verify submitted transcripts at any time. For courses and credentials earned inside of Canada, Seneca reserves the right to request original transcripts be sent directly to Seneca from the issuing institution. Applicants will be notified if this is needed.
English Proficiency Requirements:
If English is not your first language, show one of the following:
- Minimum of two years full-time study in an English-speaking nation
- Minimum one year of full-time postsecondary education in an English-speaking nation
- Successful completion of an intense English program like the English Language Institute
- English proficiency exam results from one of the international testing agencies. Only two-year-old tests are valid.
English language test score requirements
- CAEL CE and CAEL online - Minimum 70 (Writing no less than 60)
- Cambridge English Exams (B2 First/FCE, C1 Advanced/CAE or C2 Proficiency/CPE) - Minimum 176 with no skill below 169
- Duolingo - Minimum score 115 to 120
- IELTS Academic - Minimum 6.5 with no skill below 6.0
- PTE Academic - Minimum score 60
- TOEFL iBT (including MyBest TOEFL and Home Edition) - Minimum 84 with no skill below 21
- TOEFL Revised Paper Delivered - No skill below 21
About the university
A public institution with many campuses in Peterborough, Ontario, and the Greater Toronto Area is called Seneca College of Applied Arts and Technology. At the bachelor, diploma, certificate, and graduate levels, it provides both full-time and part-time programs.
Seneca has been involved in foreign education for many years and today draws over 10,000 students from over 130 different nations each year. Through intense language instruction that may last anywhere from two months to more than a year, Seneca's English Language Institute helps overseas students become ready for post-secondary education. The college has a number of alliances with schools abroad and is growing its efforts in collaborative applied research and work/study abroad opportunities.
Seneca in a Nutshell
- With 30,000 full-time students and more than 70,000 registrations for continuing education each year, this institution is among the biggest in Canada.
- 7,000 foreign students from more than 150 nations make up a diversified student body.
- In terms of connections to other postsecondary institutions, Ontario colleges rank first.
- In Toronto, York Region, and Peterborough, there are ten campuses.
- Every year, on average, 8,000 bursaries and 2,600 Seneca scholarships/awards are given out.
