Certificate - Digital & Social Media Marketing
- 1 year
- Duration
- 16,956 CAD
- Price
- Rolling admission
- Start
- Rolling admission
- Deadline
- Certificate
- Degree
- Mixed
- Format
- Toronto / Canada
- Location
Program description
Learn the ropes of digital and social media marketing strategy development, implementation, and evaluation in this intensive eight-month certificate program.
Develop your marketing strategy, learn to curate branded content for various digital and social platforms, and understand digital analytics to gauge campaign success through practical experience in our student-run marketing agency and an optional work term. To ensure that you are prepared to join the dynamic field of digital marketing upon graduation, the program delves into the latest trends and new technology in the field.
Program structure
Semester 1
- Digital and Social Media Strategies
- Consumer Behaviour for Digital Marketing
- Search Engine Strategies
- Technical Skills for Digital and Social Media
- Content Marketing Management
- Managing Web Design and Development for Digital Marketing
- Marketing Fundamentals
Semester 2
- Content Creation - Words and Pictures
- Content Creation - Audio and Video
- Internet Market Research
- Data and Analytics for Digital and Social Media Marketing
- Influence Based Marketing
- Digital and Social Media Marketing Capstone
- Presenting Complex Material
- Work Term Preparation*
*Work-Integrated Learning Term (Work-Integrated Learning option only)
- Digital and Social Media Marketing, Work Term
Price
Tuition fees - 16,956 CAD
Books and Supply Costs - 400 CAD
Please note: All costs are approximate, may vary by campus and are subject to change at any time without notice.
Requirements for applicants
Academic Requirements:
- Postsecondary diploma or degree or equivalent. Applicants with an equivalent combination of partial postsecondary and/or three to five years of related work experience may be considered for admission. A relevant resumé and references must be provided.
English Proficiency Requirements:
If English is not your first language, show one of the following:
- Minimum of two years full-time study in an English-speaking nation
- Minimum one year of full-time postsecondary education in an English-speaking nation
- Successful completion of an intense English program like the English Language Institute
- English proficiency exam results from one of the international testing agencies. Only two-year-old tests are valid.
English language test score requirements
- CAEL CE and CAEL online - Minimum 60
- Cambridge English Exams (B2 First/FCE, C1 Advanced/CAE or C2 Proficiency/CPE) - Minimum 169 with no skill below 162
- Duolingo - Minimum score 105 to 110
- IELTS Academic - Minimum 6.0 with no skill below 5.5
- PTE Academic - Minimum score 58
- TOEFL iBT (including MyBest TOEFL and Home Edition) - Minimum 80 with no skill below 20
- TOEFL Revised Paper Delivered - No skill below 20
About the university
A public institution with many campuses in Peterborough, Ontario, and the Greater Toronto Area is called Seneca College of Applied Arts and Technology. At the bachelor, diploma, certificate, and graduate levels, it provides both full-time and part-time programs.
Seneca has been involved in foreign education for many years and today draws over 10,000 students from over 130 different nations each year. Through intense language instruction that may last anywhere from two months to more than a year, Seneca's English Language Institute helps overseas students become ready for post-secondary education. The college has a number of alliances with schools abroad and is growing its efforts in collaborative applied research and work/study abroad opportunities.
Seneca in a Nutshell
- With 30,000 full-time students and more than 70,000 registrations for continuing education each year, this institution is among the biggest in Canada.
- 7,000 foreign students from more than 150 nations make up a diversified student body.
- In terms of connections to other postsecondary institutions, Ontario colleges rank first.
- In Toronto, York Region, and Peterborough, there are ten campuses.
- Every year, on average, 8,000 bursaries and 2,600 Seneca scholarships/awards are given out.
