Certificate - Marketing & Communications Strategy
- 2 years
- Duration
- 16,942 CAD/year
- Price
- Rolling admission
- Start
- Rolling admission
- Deadline
- Certificate
- Degree
- Mixed
- Format
- Toronto / Canada
- Location
Program description
The Marketing & Communications Strategy graduate certificate program at Seneca is ideal for overseas students who want to work in Canada's marketing business and lasts for two years.
The curriculum teaches students the ins and outs of marketing, how to write and deliver persuasive material, and how to plan, implement, and assess a marketing communications campaign. In order to acquire marketable abilities, you will have access to tools and resources including Adobe Creative Cloud, social networking apps, and AI software.
Taking a look at the Canadian marketing business from a worldwide perspective will be a major part of the curriculum. Universal Design for Learning and the Accessibility for Ontarians with Disabilities Act are two examples of equity, diversity, and inclusion themes that will be emphasized in the curriculum.
This curriculum includes a required work term, networking events, and experiential learning to help you be ready for your job and get a feel for the business.
Program structure
Semester 1
- Introduction to Canadian Business
- Marketing Fundamentals
- Research and Market Analysis
- Inclusive and Sustainable Business Practices
- Strategic Integrated Marketing Communications
- Introduction to Strategic Writing
- Presenting Complex Material
Semester 2
- Marketing Enabling Technologies
- Primary Market Research
- Digital Marketing
- Reporting and Analytics
- Advanced Strategic Writing
- Project Management
Semester 3
- Content Creation - Words and Pictures
- Content Creation - Audio and Video
- Intercultural Communications and Branding
- Sustainable and Cause Marketing
- Strategic Communications and Media Relations
- Career and Portfolio Development
- Event Project Management
- Work Term Preparation
Work-Integrated Learning Term
- Marketing and Communications Strategy, Work Term
Price
Tuition fees - 16,942 CAD
Books and Supply Costs - 0 CAD
Please note: All costs are approximate, may vary by campus and are subject to change at any time without notice.
Requirements for applicants
Academic Requirements:
- Ontario university or college degree, or college diploma or equivalent.
English Proficiency Requirements:
If English is not your first language, show one of the following:
- Minimum of two years full-time study in an English-speaking nation
- Minimum one year of full-time postsecondary education in an English-speaking nation
- Successful completion of an intense English program like the English Language Institute
- English proficiency exam results from one of the international testing agencies. Only two-year-old tests are valid.
English language test score requirements
- CAEL CE and CAEL online - Minimum 60
- Cambridge English Exams (B2 First/FCE, C1 Advanced/CAE or C2 Proficiency/CPE) - Minimum 169 with no skill below 162
- Duolingo - Minimum score 105 to 110
- IELTS Academic - Minimum 6.0 with no skill below 5.5
- PTE Academic - Minimum score 58
- TOEFL iBT (including MyBest TOEFL and Home Edition) - Minimum 80 with no skill below 20
- TOEFL Revised Paper Delivered - No skill below 20
About the university
A public institution with many campuses in Peterborough, Ontario, and the Greater Toronto Area is called Seneca College of Applied Arts and Technology. At the bachelor, diploma, certificate, and graduate levels, it provides both full-time and part-time programs.
Seneca has been involved in foreign education for many years and today draws over 10,000 students from over 130 different nations each year. Through intense language instruction that may last anywhere from two months to more than a year, Seneca's English Language Institute helps overseas students become ready for post-secondary education. The college has a number of alliances with schools abroad and is growing its efforts in collaborative applied research and work/study abroad opportunities.
Seneca in a Nutshell
- With 30,000 full-time students and more than 70,000 registrations for continuing education each year, this institution is among the biggest in Canada.
- 7,000 foreign students from more than 150 nations make up a diversified student body.
- In terms of connections to other postsecondary institutions, Ontario colleges rank first.
- In Toronto, York Region, and Peterborough, there are ten campuses.
- Every year, on average, 8,000 bursaries and 2,600 Seneca scholarships/awards are given out.
