Certificate - Professional Selling
- 1 year
- Duration
- 16,956 CAD
- Price
- Rolling admission
- Start
- Rolling admission
- Deadline
- Certificate
- Degree
- Mixed
- Format
- Toronto / Canada
- Location
Program description
The most up-to-date knowledge for business-to-business (B2B) sales positions in today's culturally varied global market can be yours with the completion of this eight-month graduate certificate program. You will be prepared to contribute in a variety of roles upon graduation from this skills-based curriculum, which focuses on building a technology-driven salesforce for the post-pandemic era.
Topics covered in the first semester include virtual selling, client communication, the sales process, and current sales technology. Inside sales, data analytics, communication tactics, and business-to-business marketing are some of the topics covered in the second semester.
Both on-campus and online learning options will be available to you. Plus, you can gain valuable work experience and make connections with local businesses during an optional work term that you can take advantage of before you graduate.
Program structure
Semester 1
- Sales Technology
- Prospecting Fundamentals
- Effective Client Conversations
- Sales Process Essentials
- Virtual Selling
Semester 2
- Marketing Fundamentals for Sales Professionals
- Inside Sales/Customer Success
- Sales Technology and Analytics
- Advanced Client Conversations
- Communicating Value and Impact
- Capstone Project
- Work Term Preparation*
*Work-Integrated Learning Term (Work-Integrated Learning Option Only)
- Professional Selling, Work Term
Price
Tuition fees - 16,956 CAD
Books and Supply Costs - 500 CAD
Please note: All costs are approximate, may vary by campus and are subject to change at any time without notice.
Requirements for applicants
Academic Requirements:
- Ontario university or college degree or college diploma or equivalent
- Applicants with an equivalent combination of partial postsecondary and/or three to five years related work experience may be considered for admission. A relevant resumé and references must be provided.
English Proficiency Requirements:
If English is not your first language, show one of the following:
- Minimum of two years full-time study in an English-speaking nation
- Minimum one year of full-time postsecondary education in an English-speaking nation
- Successful completion of an intense English program like the English Language Institute
- English proficiency exam results from one of the international testing agencies. Only two-year-old tests are valid.
English language test score requirements
- CAEL CE and CAEL online - Minimum 60
- Cambridge English Exams (B2 First/FCE, C1 Advanced/CAE or C2 Proficiency/CPE) - Minimum 169 with no skill below 162
- Duolingo - Minimum score 105 to 110
- IELTS Academic - Minimum 6.0 with no skill below 5.5
- PTE Academic - Minimum score 58
- TOEFL iBT (including MyBest TOEFL and Home Edition) - Minimum 80 with no skill below 20
- TOEFL Revised Paper Delivered - No skill below 20
About the university
A public institution with many campuses in Peterborough, Ontario, and the Greater Toronto Area is called Seneca College of Applied Arts and Technology. At the bachelor, diploma, certificate, and graduate levels, it provides both full-time and part-time programs.
Seneca has been involved in foreign education for many years and today draws over 10,000 students from over 130 different nations each year. Through intense language instruction that may last anywhere from two months to more than a year, Seneca's English Language Institute helps overseas students become ready for post-secondary education. The college has a number of alliances with schools abroad and is growing its efforts in collaborative applied research and work/study abroad opportunities.
Seneca in a Nutshell
- With 30,000 full-time students and more than 70,000 registrations for continuing education each year, this institution is among the biggest in Canada.
- 7,000 foreign students from more than 150 nations make up a diversified student body.
- In terms of connections to other postsecondary institutions, Ontario colleges rank first.
- In Toronto, York Region, and Peterborough, there are ten campuses.
- Every year, on average, 8,000 bursaries and 2,600 Seneca scholarships/awards are given out.
