Certificate - Sports, Entertainment & Event Marketing
- 1 year
- Duration
- 16,956 CAD
- Price
- Rolling admission
- Start
- Rolling admission
- Deadline
- Certificate
- Degree
- Mixed
- Format
- Toronto / Canada
- Location
Program description
The multibillion-dollar, rapidly developing worldwide industry that is sports, entertainment, and events. Innovation and growth in the industry are being fueled by consumers' desire for live, virtual, and hybrid forms of sports, esports, and entertainment. Experiential marketing and company sponsorships are also very popular.
This eight-month graduate certificate program will teach you about the event business and the interplay between venue owners, advertising firms, and corporate sponsors. You will gain an understanding of how to create event properties and experiential marketing initiatives using the tenets of strategic marketing and brand management. You can use the skills you learn in this school to land jobs in the for-profit, non-profit, and public sectors in the sports, entertainment, and event marketing industries.
Program structure
Semester 1
- Esports Experience
- Event Marketing Strategy
- Sports Marketing
- Event Project Management
- Event Financial Management
- Event Digital Marketing Strategy
Semester 2
- Entertainment Marketing
- Digital Media Applications
- Brand Activation and Experiential Marketing
- Sponsorship Strategy
- Event Analytics
- Consumer Behavior and The Event Experience
- Work Term Preparation (Work-Integrated Learning option only)
Work-Integrated Learning Term
- Event Marketing - Sports, Entertainment, Arts, Work Term (Work-Integrated Learning option only)
Price
Tuition fees - 16,956 CAD
Books and Supply Costs - 0 CAD
Please note: All costs are approximate, may vary by campus and are subject to change at any time without notice.
Requirements for applicants
Academic Requirements:
- High school transcripts for grades 10, 11 and 12 showing all program specific pre-requisite courses.
- High school/secondary school diploma (certificate of completion).
- You may submit transcripts or certificates for any completed university/postsecondary college courses or programs taken inside or outside of Canada.
- Academic records that are in a language other than English must include an official/certified English translation.
Seneca reserves the right to verify submitted transcripts at any time. For courses and credentials earned inside of Canada, Seneca reserves the right to request original transcripts be sent directly to Seneca from the issuing institution. Applicants will be notified if this is needed.
English Proficiency Requirements:
If English is not your first language, show one of the following:
- Minimum of two years full-time study in an English-speaking nation
- Minimum one year of full-time postsecondary education in an English-speaking nation
- Successful completion of an intense English program like the English Language Institute
- English proficiency exam results from one of the international testing agencies. Only two-year-old tests are valid.
English language test score requirements
- CAEL CE and CAEL online - Minimum 60
- Cambridge English Exams (B2 First/FCE, C1 Advanced/CAE or C2 Proficiency/CPE) - Minimum 169 with no skill below 162
- Duolingo - Minimum score 105 to 110
- IELTS Academic - Minimum 6.0 with no skill below 5.5
- PTE Academic - Minimum score 58
- TOEFL iBT (including MyBest TOEFL and Home Edition) - Minimum 80 with no skill below 20
- TOEFL Revised Paper Delivered - No skill below 20
About the university
A public institution with many campuses in Peterborough, Ontario, and the Greater Toronto Area is called Seneca College of Applied Arts and Technology. At the bachelor, diploma, certificate, and graduate levels, it provides both full-time and part-time programs.
Seneca has been involved in foreign education for many years and today draws over 10,000 students from over 130 different nations each year. Through intense language instruction that may last anywhere from two months to more than a year, Seneca's English Language Institute helps overseas students become ready for post-secondary education. The college has a number of alliances with schools abroad and is growing its efforts in collaborative applied research and work/study abroad opportunities.
Seneca in a Nutshell
- With 30,000 full-time students and more than 70,000 registrations for continuing education each year, this institution is among the biggest in Canada.
- 7,000 foreign students from more than 150 nations make up a diversified student body.
- In terms of connections to other postsecondary institutions, Ontario colleges rank first.
- In Toronto, York Region, and Peterborough, there are ten campuses.
- Every year, on average, 8,000 bursaries and 2,600 Seneca scholarships/awards are given out.
