Diploma - Creative Advertising
- 2 years
- Duration
- 15,895 CAD/year
- Price
- Rolling admission
- Start
- Rolling admission
- Deadline
- Diploma
- Degree
- Mixed
- Format
- Toronto / Canada
- Location
Program description
This two-year diploma program will teach you the ins and outs of the advertising communications industry, from brainstorming and planning to composing and directing ads and conducting market research.
You'll need to be able to think on your feet, have a lot of self-confidence, be an excellent writer, and have great people skills.
This program is designed to foster and inspire your creativity through a semester-long, building-block process that includes fundamentals and real-world experiences provided by industry expert professors and advertising agency partners. Full advertising campaigns will be yours to create and show throughout the semester.
Program structure
Semester 1
- Advertising Insights
- Introduction to Advertising Design and Layout
- Effective Communication and Presentation
- Introduction to Copywriting
- Advertising Principles and Practices
- Introduction: Integrated Marketing and Communication or
- Communicating Across Contexts or
- Communicating Across Contexts (Enriched)
Semester 2
- Desktop Publishing I
- Advertising Campaign Concept Development
- Advertising Media Planning
- Integrated Marketing Communications II
- Copywriting for Broadcast Media
- Introduction to Advertising Research
- plus: General Education Course
Semester 3
- Your Career Stream
- Desktop Publishing II
- Interactive and Integrated Media I
- Advertising Campaign Planning
- Copywriting for Direct Response Advertising or
- Applied Advertising Campaign Research or
- Advertising Concept Development II or
- Public Relations The Profession and Practice or
- Advanced Copywriting Skills
- plus: General Education Course
Semester 4
- Advertising: Concept Development and Strategic Executions
- Your Career Launch or
- Advanced Media Planning or
- Creative Portfolio Workshop or
- Public Relations and Event Planning or
- Interactive and Integrated Media II or
- Account Management or
- Communication II or
- Business Management - Direct Response or
- Creative Development - Direct Response
- Field Placement/Independent Project
- plus: General Education Course
Price
Tuition fees - 15,895 CAD
Books and Supply Costs - 2,050 CAD
Please note: All costs are approximate, may vary by campus and are subject to change at any time without notice.
Tuition fees - 25,238 CAD
Books and Supply Costs - 1,750 CAD
Please note: All costs are approximate, may vary by campus and are subject to change at any time without notice.
Requirements for applicants
Academic Requirements:
- Transcripts from high school for grades 10, 11, and 12 that include all prerequisite classes for the program.
- A high school or postsecondary degree (certificate of completion).
- Transcripts or certificates for any university or tertiary college courses or programs you have finished, whether they were taken domestically or abroad, may be submitted.
- An official/certified English translation must be included with any academic records that are written in a language other than English.
At any moment, Seneca has the right to check submitted transcripts. Seneca maintains the right to ask for authentic transcripts to be delivered directly to Seneca from the issuing school for courses and certificates obtained inside Canada. If such action is required, applicants will be informed.
English Proficiency Requirements:
If English is not your first language, show one of the following:
- Minimum of two years full-time study in an English-speaking nation
- Minimum one year of full-time postsecondary education in an English-speaking nation
- Successful completion of an intense English program like the English Language Institute
- English proficiency exam results from one of the international testing agencies. Only two-year-old tests are valid.
English language test score requirements
- CAEL CE and CAEL online - Minimum 60
- Cambridge English Exams (B2 First/FCE, C1 Advanced/CAE or C2 Proficiency/CPE) - Minimum 169 with no skill below 162
- Duolingo - Minimum score 105 to 110
- IELTS Academic - Minimum 6.0 with no skill below 5.5
- PTE Academic - Minimum score 58
- TOEFL iBT (including MyBest TOEFL and Home Edition) - Minimum 80 with no skill below 20
- TOEFL Revised Paper Delivered - No skill below 20
About the university
A public institution with many campuses in Peterborough, Ontario, and the Greater Toronto Area is called Seneca College of Applied Arts and Technology. At the bachelor, diploma, certificate, and graduate levels, it provides both full-time and part-time programs.
Seneca has been involved in foreign education for many years and today draws over 10,000 students from over 130 different nations each year. Through intense language instruction that may last anywhere from two months to more than a year, Seneca's English Language Institute helps overseas students become ready for post-secondary education. The college has a number of alliances with schools abroad and is growing its efforts in collaborative applied research and work/study abroad opportunities.
Seneca in a Nutshell
- With 30,000 full-time students and more than 70,000 registrations for continuing education each year, this institution is among the biggest in Canada.
- 7,000 foreign students from more than 150 nations make up a diversified student body.
- In terms of connections to other postsecondary institutions, Ontario colleges rank first.
- In Toronto, York Region, and Peterborough, there are ten campuses.
- Every year, on average, 8,000 bursaries and 2,600 Seneca scholarships/awards are given out.
