Certificate - Digital Marketing Communications
- 1 year
- Duration
- 19,093 CAD
- Price
- Rolling admission
- Start
- Rolling admission
- Deadline
- Certificate
- Degree
- Campus
- Format
- Kingston / Canada
- Location
- St. Lawrence College, Canada
- School
Program description
This graduate certificate program's coursework addresses the lack of skilled workers in the field of digital strategy development.
Students will gain a deeper understanding of marketing communications and learn new skills related to the development and execution of Integrated Marketing Communications initiatives as a result of this course. Students gain knowledge of web analytics as a means of foreseeing and gauging the success of web and social media campaigns, and of interactive tools as a means of developing interactive marketing programs with an emphasis on the customer.
Students receive real-world experience through an agency model, where they assist actual clients with their problems, and then complete a 6-week internship.
Program structure
Semester 1
- Digital Publishing (Web and Social)
- Market Research and Consumer Behaviour
- Interactive Web Marketing
- Integrated Marketing Communications
- Social Media Marketing Strategy
- Content Marketing and Video Strategy/Editing
Semester 2
- Career Preparation and Personal Branding
- Digital Campaign Evaluation (Web Analytics)
- Account and Project Management
- Digital Advertising
- Content Marketing 2
- DMC Agency
- DMC Work Placement
Price
- Tuition 16,950 CAD
- Program Fees 0.00 CAD
- Ancillary Fees 2,143 CAD
Total fee for all education 19,093 CAD
Fees are estimates only
Requirements for applicants
Admission requirements
- Two or three-year college diploma or university degree.
English Proficiency requirements are:
- International English Language Testing System (IELTS)-Academic - Overall 6.5 with no band less than 6.0
- TOEFL Internet-based Test (iBT) or Home Edition - 83
- TOEFL Computer-based Test - 220
- Canadian Academic English Language (CAEL. In-person or Online)* - overall 60
- EIKEN (Test in Practical English Proficiency)* - pre 1
- The Michigan English Test* - Overall 62 with no individual score below 60, ECCE/ECPE 650 or higher
- Cambridge English Proficiency* - 180
- Duolingo (Temporarily accepted)* - 115
- Pearson Test of English -Academic (Online & In-person) - 60
*Note: Students from India are not eligible to submit the results of this test as proof of English proficiency.
About the university
St. Lawrence College has campuses in Kingston, Brockville, and Cornwall, Ontario. Our secure neighborhoods combine small-town atmosphere with big-city attractions, like shopping, eating, and nightlife.
The institution has 6,700 full-time and 20,000 part-time students in 89 academic programs and 829 full- and part-time employees, including 414 professors.
With modern, expansive facilities in three vibrant eastern Ontario cities and a solid track record of excellence, St. Lawrence College still combines all the benefits of a world-class education with the advantages of small-town living and personal attention to detail.
