Diploma - Advertising and Marketing Communications Management
- 3 years
- Duration
- 19,093 CAD/year
- Price
- Sep 2023
- Start
- Rolling admission
- Deadline
- Diploma
- Degree
- Campus
- Format
- Kingston / Canada
- Location
- St. Lawrence College, Canada
- School
Program description
Advertising is a creative, interesting, and fascinating career. We teach students to understand customer psyche and create marketing messages that affect target consumers. Do you love internet media? Do you appreciate ideas, persuasion, and business creativity? You might like advertising.
This program's experiential learning opportunities and small class numbers prepare students for a future in advertising and marketing communications, where there are labour shortages. This creates many jobs!
You'll build your abilities in an Apple-based communications center with access to the latest industry software, including MAC OS apps, Final Cut Pro digital video editing software, Microsoft Office for Mac, and Adobe Creative Cloud.
Program structure
Semester 1
- Introduction to College Communications
- Professional Effectiveness
- Marketing Essentials
- Computer Skills for Communications
- Media Awareness
- Introduction to Integrated Marketing Communications
Semester 2
- Perspectives of Leadership
- Intro to Layout and Design
- Writing for Marketing Communications
- Advertising 1 - Strategy
- Advertising 2 - Creative Deve
- Consumer Behaviour
Semester 3
- Advanced Layout and Design
- Social Media Marketing
- Career & Placement Preparation
- Direct & Interactive Marketing
- Market Research & Analytics
- General Education Course
Semester 4
- Bus Mgmt & Entrepreneurship
- Emerging Trends in Mark Comm
- Media Planning and Buying
- Video Strategies 1
- Field Placement 1
- Ethics and Critical Thinking
Semester 5
- Event Marketing & Sales Promomotion
- Public Relations
- Interactive Web Marketing
- Content Marketing
- Video Strategy 2
Semester 6
- Marketing Communications Campaign
- Field Placement 2
Price
- Tuition 16,950 CAD
- Program Fees 0.00 CAD
- Ancillary Fees 2,143 CAD
Total tuition per 2 semester (one year) 19,093 CAD
Fees are estimates only
Requirements for applicants
Admission requirements
- Ontario Secondary School Diploma, or equivalent
- Grade 12 English at the C or U level
- Grade 11 Math at the C, U or M level
English Proficiency requirements are:
- International English Language Testing System (IELTS)-Academic - Overall 6.0 with no band less than 5.5 (SDS requires an overall 6.0, with no band less than 6.0)
- TOEFL Internet-based Test (iBT) or Home Edition - 78
- TOEFL Computer-based Test - 213
- Canadian Academic English Language (CAEL. In-person or Online)* - overall 60
- EIKEN (Test in Practical English Proficiency)* - pre 1
- The Michigan English Test* - Overall 58 with no individual score below 56, ECCE/ECPE 650 or higher
- Cambridge English Proficiency* - 173
- Duolingo (Temporarily accepted)* - 105
- Pearson Test of English -Academic (Online & In-person) - 55
*Note: Students from India are not eligible to submit the results of this test as proof of English proficiency.
About the university
St. Lawrence College has campuses in Kingston, Brockville, and Cornwall, Ontario. Our secure neighborhoods combine small-town atmosphere with big-city attractions, like shopping, eating, and nightlife.
The institution has 6,700 full-time and 20,000 part-time students in 89 academic programs and 829 full- and part-time employees, including 414 professors.
With modern, expansive facilities in three vibrant eastern Ontario cities and a solid track record of excellence, St. Lawrence College still combines all the benefits of a world-class education with the advantages of small-town living and personal attention to detail.
