Diploma - Business Administration, Marketing
- 3 years
- Duration
- 17,643 CAD/year
- Price
- Jan 2023
- Start
- Rolling admission
- Deadline
- Diploma
- Degree
- Campus
- Format
- Kingston / Canada
- Location
- St. Lawrence College, Canada
- School
Program description
You will start the Business Administration – Marketing degree with a strong business foundation and build marketing skills over three years. In a hands-on, experiential learning setting, you learn about consumer behavior, integrated marketing communications, professional selling, marketing metrics and analysis, design and digital experience, retail marketing and e-commerce, teamwork and planning.
Senior-level courses cover marketing analytics, digital and content marketing, business simulations, account and customer relationship management, and customized certifications. All culminate in a full marketing plan for real clients.
Small class sizes and full-time, industry-experienced lecturers can help you develop your talents. You will use teamwork, research, time and stress management, presentations, guest lecturers, and public speaking in well-equipped classrooms. Your approach and behavior evolve throughout three years, preparing you for a successful job.
Program structure
Semester 1
- Introduction to Business
- Communications for College
- Business Computer Applications
- Introductory Business Mathematics
- Professional and Personal Development
- Accounting Fundamentals
- Introduction to Economics
Semester 2
- Business Communications
- Principles of Human Resource Management
- Marketing Essentials
- Mathematics of Finance
- Business Application Modeling
- The Human Side of Business: Thriving in the New World of Work
- General Education Course
Semester 3
- Introduction to Intercultural Communications
- Professional Selling
- Integrated Marketing Communications 1
- Marketing Career Strategies
- Design and Digital Experience
- Consumer Behaviour
- Marketing Metrics and Analysis
- Marketing Placement Preparation
Semester 4
- Integrated Marketing Communications 2
- Advanced Topics in Marketing
- Retail Marketing Strategies
- Entrepreneurship
- Marketing Internship 1
- Applied Marketing Research
Semester 5
- Marketing Analytics
- Advanced Communication Skills for Marketers
- Customer Relationship Management
- Digital and Content Marketing
- Business to Business Marketing
- Interactive Web Marketing
- Social Media Marketing Strategy
- Business Statistics
- Principles of Project Management
Semester 6
- Account Management Strategy
- Marketing Planning
- Advanced Marketing Cases
- Marketing Independent Studies
- Marketing Internship 2
Price
- Tuition 15,500 CAD
- Program Fees 0,00 CAD
- Ancillary Fees 2,143 CAD
Total tuition per 2 semester (one year) 17,643 CAD
Fees are estimates only
Requirements for applicants
Admission requirements
- Ontario Secondary School Diploma, or equivalent
- Grade 12 English at the C or U level
- Grade 11 Math at the C, U or M level
English Proficiency requirements are:
- International English Language Testing System (IELTS)-Academic - Overall 6.0 with no band less than 5.5 (SDS requires an overall 6.0, with no band less than 6.0)
- TOEFL Internet-based Test (iBT) or Home Edition - 78
- TOEFL Computer-based Test - 213
- Canadian Academic English Language (CAEL. In-person or Online)* - overall 60
- EIKEN (Test in Practical English Proficiency)* - pre 1
- The Michigan English Test* - Overall 58 with no individual score below 56, ECCE/ECPE 650 or higher
- Cambridge English Proficiency* - 173
- Duolingo (Temporarily accepted)* - 105
- Pearson Test of English -Academic (Online & In-person) - 55
*Note: Students from India are not eligible to submit the results of this test as proof of English proficiency.
About the university
St. Lawrence College has campuses in Kingston, Brockville, and Cornwall, Ontario. Our secure neighborhoods combine small-town atmosphere with big-city attractions, like shopping, eating, and nightlife.
The institution has 6,700 full-time and 20,000 part-time students in 89 academic programs and 829 full- and part-time employees, including 414 professors.
With modern, expansive facilities in three vibrant eastern Ontario cities and a solid track record of excellence, St. Lawrence College still combines all the benefits of a world-class education with the advantages of small-town living and personal attention to detail.
